Найти книгу: "Counseling Transgender and Non-Binary Youth"

There are growing numbers of youth who identify as transgender, and as a result, clinicians and counselors are in need of an informed resource that covers the basics of gender identity and expression. This book responds to that need by setting out clear advice and support on working with transgender and non-binary youth with regard to their identity, mental health, personal and family life and their medical and social transition as well as offering additional resources and reading lists. Along with the basic information needed to understand transgender clients, Irwin Krieger applies this general knowledge to work with transgender teens at what can be the most critical and problematic stage in a trans person's life. Specifically, issues of gender identity awareness and expression for youth along with the mental and physical challenges that puberty presents are discussed. This guide will inform counselors and therapists to support transgender teens in their practice, while providing the necessary tools for opening up the conversation on transgender issues in families and schools.

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.