Postmodernism and Youth Ministry
Автор: Scott M. Kopp
Год издания: 0000
There are a number of ministers today that are unaware of the characteristics of postmodernism and of how it affects our young people. This book is written for all who work with youth and young adults in ministry; be they youth minister, youth pastor, director of religious education, Sunday school teacher, high school or college campus minister, or pastor or pastoral associate. It is an introduction to and framework for youth ministry and postmodernism. By bringing together and synthesizing the present literature on postmodern theory and guides for youth ministry, this book begins the discussion and lays the groundwork for a more comprehensive model and study for the future of youth ministry with a postmodern generation together with ideas for the working youth minister to begin implementation today.
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
Автор: Matt Britton
Год издания:
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.