A Raw Youth (The Adolescent)
Автор: Fyodor Dostoyevsky
Год издания: 0000
"A Raw Youth (The Adolescent)" is Fyodor Dostoyevsky's 1875 novel which tells the story of the life of a 19-year-old intellectual, Arkady Dolgoruky, who is the illegitimate child of the controversial and womanizing landowner Versilov. The novel focuses primarily on the conflict that arises between Arkady and Versilov, when Arkady rejoins his family in St. Petersburg. Arkady who has been away at boarding school hardly knows his family and when he comes to learn more about them he becomes embroiled in the scandalous affairs of his father. Rich with the depictions of the complex psychological, emotional, and moral conflicts that plague the human condition and are so common to the characters of Dostoyevsky's work, «A Raw Youth (The Adolescent)» is a classic work by an author who many consider as the greatest to ever have lived.
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
Автор: Matt Britton
Год издания:
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.