Найти книгу: "Emergency Engagement"

Sometimes Love Is An Accident Waiting To Happen…The first night Beth Johnson and her daughter rushed into his hospital's emergency room, Dr. Quinton Searle's medical opinion was that their problem would resolve itself over time.But that was before he saw firsthand what the single mother did to pay the bills and he discovered that even the idea of her exposing her body to other men's eyes made him break into a sweat.And it was also before he realized that his condo and a sham engagement were the only options the three of them had left….

Content

Useful features of the book

Brief information on human physiology and anatomy

• Musculoskeletal system
• Cardiovascular system
• Composition of blood
• Respiratory organs

First aid kit

• Standard kit of first-aid kit according to the legislation of Ukraine
• Standard kit of the first aid kit in accordance with the legislation of the Russian Federation
• Means that can be completed with the first aid kit

Action plans

• Actions of the driver in case of an accident: legal aspects
• If the ambulance does not last long
• If the ambulance has to wait a long time

First aid

• Clinical death
• Cardiopulmonary resuscitation
• Coma
• Internal bleeding
• Traumatic shock
• Stroke
• Myocardial infarction
• Angina pectoris
• External bleeding
• Overlay bandages
• Bleeding from the nose, ear
• Craniocerebral trauma
• Abdominal trauma
• Chest injuries
• Injuries to the spine and spinal cord
• Pelvic injuries
• Long-term compression syndrome
• Thermal burns
• Chemical burns
• Contusion
• Dislocation
• Open fracture
• Closed fracture
• Ensuring the immobility of injured limbs
• Sprain stretching
• Help to the drowned man

Transportation of the victim Removing clothes and shoes

Release from a sinking car

Various incidents

• Food poisoning
• Exhaust gas poisoning
• Poisoning by oil products
• Injury when working with batteries
• Thermal shock
• Cold
• Fainting
• Foreign body in the respiratory tract
• Insect bites

Ways to combat fatigue while driving The effect of alcohol and drug on the brain and the nervous system

Applications

• Excerpts from the Rules of road traffic of Ukraine, Russia and Belarus,
• containing   requirements for driver actions in case of an accident
• Excerpts from normative legal acts of Ukraine and Russia,
• regulating the composition of medical kits of vehicles
• Answers to questions on the topic "Providing first aid"
• in tickets for the theoretical exam for the right to manage transport
• means for Ukraine, Russia and Belarus

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of «atomic moments of truth» Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook «likes» to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.