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A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today’s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn’t changed—relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business. Получить ссылку |
Digital Video and HDTV. Algorithms and Interfaces
Автор: Poynton Charles
Год издания:
Данная книга позволяет разобраться в понятиях, связанных с цифровым видео и телевидинием высокой чёткости.
Digital Photo & Video Camera №9 (сентябрь 2009)
Автор: Коллектив авторов
Год издания:
Журнал - самоучитель по цифровой фотографии. Фотомастера разных стран дают свои советы, благодаря которым читатели без проблем могут делать собственные выразительные снимки.
Photoshop CS2 Raw: Using Adobe Camera Raw, Bridge, and Photoshop to Get the Most Out of Your Digital Camera
Автор: Aaland Mikkel
Год издания:
The RAW file format is the uncompressed data file captured by a digital camera's electronic sensor. When your camera saves an image in RAW format, settings like white balance, sharpening, contrast and saturation are not applied to the image but are saved instead in a separate header. Because RAW files remain virtually untouched by in-camera processing, they are essentially the digital equivalent to exposed but undeveloped film.
This makes RAW an increasingly popular format with amateur and professional digital photographers, because it affords greater flexibility and control during the editing process-if you know how to work with RAW files.
Most digital camera manufacturers supply their own software for converting RAW data, as do some third party vendors. Increasingly, however, the RAW converter of choice is a plug-in included in the latest version of Adobe Photoshop, the most popular and widely-used digital image editing tool in the world. Adobe Photoshop CS2 is emerging as the best place to edit RAW images, and the best way to master this new format is with Photoshop CS2 RAW.
An important book dedicated to working with RAW in Photoshop, this comprehensive guide features a unique design that helps readers grasp the subject through visual instruction and prompts. The entire RAW process is explored, from shooting to using the Adobe plug-in converter and new Bridge navigation software. The primary focus of Photoshop RAW is, as the title suggests, Photoshop editing technique: automating RAW workflow, correcting exposures, extending exposure range, manipulating grayscale and working with the new DNG (Digital Negative) open standard that Adobe supports.
Presented by photographer Mikkel Aaland, a pioneer of digital photography and author of eight books, including O"Reilly"s Photoshop for the Web and the award-winning Shooting Digital, Photoshop CS2 RAW investigates and instructs in an accessible visual style. Required reading for professionals and dedicated photo hobbyists alike.
Microsoft Office SharePoint Server 2007. Организация общего доступа и совместной работы
Автор: Александр Трусов
Год издания:
В книге приводится описание основных возможностей, порядка установки и способов использования современного инструмента совместной работы – Microsoft Office SharePoint Server 2007. Подробно, на примерах описывается процесс развертывания этого программного продукта в организации, настройки конфигурации и создания узлов различных видов. Описываются средства для разработчика, а также применение других программ, связанных с данным продуктом. Издание будет полезно как ИТ-специалистам, так и обычным пользователям SharePoint Server 2007. Специалисты могут использовать его для общего ознакомления с возможностями Office SharePoint Server 2007 и понимания принципов развертывания SharePoint Server в организации. Пользователям эта книга будет полезна для освоения работы с личными узлами и документами, если в их организации уже установлен SharePoint Server 2007.
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