Найти книгу: "Praca w czasach cyfrowych platform technologicznych"

Как устроен блокчейн? Легален ли он сегодня в России? Как эта технология обещает изменить цифровой и реальный мир? Интервью с гостем: – Сегодняшняя популярность блокчейн – дань моде или начало тихой революции? – Чем блокчейн может быть полезен бизнесу и обществу? – Почему банки бояться и любят блокчейн одновременно? – Так ли надежна технология, как утверждают ее адепты? – Чем ICO отличается от IPO? – Какие возможности для бизнеса дает Waves Platform?

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Customize and personalize programs built on the AutoCAD platform AutoLISP is the key to unlocking the secrets of a more streamlined experience using industry leading software programs like AutoCAD, Civil 3D, Plant 3D, and more. AutoCAD Platform Customization: AutoLISP provides real-world examples that show you how to do everything from modifying graphical objects and reading and setting system variables to communicating with external programs. It also features a resources appendix and downloadable datasets and customization examples—tools that ensure swift and easy adoption. Find out how to remove unused buttons from the ribbon to gain screen space Discover how to create macros for frequently performed actions, or add your company's logo to the bottom of every drawing Learn to perform more involved customizations, like communicating with a database to validate and update information entered in drawing layers Ideal for CAD administrators, senior drafters, savvy users, and other professionals and students Through detailed discussions and tutorials that include real-world examples, this book gives you the power to enhance your program's experience and output.

Take control of AutoCAD for a more efficient, streamlined workflow AutoCAD Platform Customization is the most comprehensive guide to streamlining and personalizing the AutoCAD platform. The AutoLISP and VBA programming languages open up a myriad of customization options, and this book provides expert guidance toward applying them to AutoCAD, Civil 3D, Plant 3D, and other programs based on the Autodesk AutoCAD platform. Detailed discussions backed by real-world examples and step-by-step tutorials provide user-friendly instruction, and downloadable datasets allow for hands-on learning. Through customization you can increase screen real estate, streamline workflows, and create more accurate drawings by unleashing powerful programming languages that allow the user to command the software how to work, instead of the other way around. AutoCAD customization is commonly performed by system administrators and CAD managers, but senior drafters and savvy users are increasingly taking customization into their own hands. AutoLISP and VBA are two popular and versatile tools that allow for going beyond the boundaries of normal user interface customization options, allowing users to: Enforce drawing and CAD standards, and automate repetitive tasks Customize the workspace, including tool sets, ribbon tabs and panels, and palettes Modify graphical objects, set system variables, integrate with external software, and more Manage blocks, change the interface, create dialog boxes, and communicate with Microsoft Office applications The ideal design environment puts the tools you need right at your fingertips, removes unnecessary steps, and fosters precision through good communication. Customizing, including applying AutoLISP and VBA to AutoCAD, enables all of this and much more. For the designer who needs to work smarter because it's impossible to work any harder, AutoCAD Platform Customization provides the key information, insight, and techniques that will help to increase your productivity with AutoCAD.

Skip Objective-C and Java to get your app to market faster, using the skills you already have Building Cross-Platform Apps using Titanium, Alloy, and Appcelerator Cloud Services shows you how to build cross-platform iOS and Android apps without learning Objective-C or Java. With detailed guidance given toward using the Titanium Mobile Platform and Appcelerator Cloud Services, you will quickly develop the skills to build real, native apps— not web apps—using existing HTML, CSS, and JavaScript know-how. This guide takes you step-by-step through the creation of a photo-sharing app that leverages the power of Appcelerator's cloud platform, and establishes fundamental concepts before adding advanced techniques. Coverage extends beyond the development process to include expert advice for deployment on the App Store or Google Play, and more. The mobile app market is estimated at over $2.4 billion per year. These apps were traditionally built using Objective-C or Java, which can be complex and daunting to learn. Now you can use JavaScript on the Titanium framework to build amazing apps that run native on iOS and Android devices, and get your app to market faster with this guide. Integrate Cloud Services APIs into the app framework and UI Set up user accounts, and capture and store photos Work with location-based services and share via social media Deploy on the App Store, Google Play, and more When a great idea is in the works, no one wants to put it on hold to learn an entirely new skillset. Now there's an alternative. Get that app to market fast, using existing skills and powerful new tools, and grab a piece of that multi-billion-dollar market. Building Cross-Platform Apps using Titanium, Alloy, and Appcelerator Cloud Services is your ticket to the front of the line.