Ренат Гришин (AppleInsider.ru): правильный контентный маркетинг приложений
Автор: Андраш Густи
Год издания:
Гость сегодняшнего выпуска – Ренат Гришин, директор по рекламе и продвижению медиагруппы i10.ru, медиагруппы, которая объединяет как свои собственные издания (appleinsider, androidinsider, Hi-news.ru), так и сторонние (lifehacker.ru, PlanetaIphone.ru, Макрадар, Keddr и другие). Попасть с обзором своего приложения на страницы этих изданий – счастье для мобильного предпринимателя – это установки, лояльность целевой аудитории, и отличный PR. Сегодня я хочу поговорить с Ренатом о том, что дает контентный маркетинг мобильному приложению, и как его правильно делать.
Risk Management in Trading. Techniques to Drive Profitability of Hedge Funds and Trading Desks
Автор: Davis Edwards
Год издания:
A comprehensive resource for understanding how to minimize risk and increase profits In this accessible resource, Wall Street trader and quantitative analyst Davis W. Edwards offers a definitive guide for nonprofessionals which describes the techniques and strategies seasoned traders use when making decisions. Risk Management in Trading includes an introduction to hedge fund and proprietary trading desks and offers an in-depth exploration on the topic of risk avoidance and acceptance. Throughout the book Edwards explores the finer points of financial risk management, shows how to decipher the jargon of professional risk-managers, and reveals how non-quantitative managers avoid risk management pitfalls. Avoiding risk is a strategic decision and the author shows how to adopt a consistent framework for risk that compares one type of risk to another. Edwards also stresses the fact that any trading decision that isn't based on the goal of maximizing profits is a decision that should be strongly scrutinized. He also explains that being familiar with all the details of a transaction is vital for making the right investment decision. Offers a comprehensive resource for understanding financial risk management Includes an overview of the techniques and tools professionals use to control risk Shows how to transfer risk to maximize results Written by Davis W. Edwards, a senior manager in Deloitte's Energy Derivatives Pricing Center Risk Management in Trading gives investors a hands-on guide to the strategies and techniques professionals rely on to minimize risk and maximize profits.
Cracking the Tech Career. Insider Advice on Landing a Job at Google, Microsoft, Apple, or any Top Tech Company
Автор: Gayle McDowell Laakmann
Год издания:
Become the applicant Google can't turn down Cracking the Tech Career is the job seeker's guide to landing a coveted position at one of the top tech firms. A follow-up to The Google Resume, this book provides new information on what these companies want, and how to show them you have what it takes to succeed in the role. Early planners will learn what to study, and established professionals will discover how to make their skillset and experience set them apart from the crowd. Author Gayle Laakmann McDowell worked in engineering at Google, and interviewed over 120 candidates as a member of the hiring committee – in this book, she shares her perspectives on what works and what doesn't, what makes you desirable, and what gets your resume saved or deleted. Apple, Microsoft, and Google are the coveted companies in the current job market. They field hundreds of resumes every day, and have their pick of the cream of the crop when it comes to selecting new hires. If you think the right alma mater is all it takes, you need to update your thinking. Top companies, especially in the tech sector, are looking for more. This book is the complete guide to becoming the candidate they just cannot turn away. Discover the career paths that run through the top tech firms Learn how to craft the prefect resume and prepare for the interview Find ways to make yourself stand out from the hordes of other applicants Understand what the top companies are looking for, and how to demonstrate that you're it These companies need certain skillsets, but they also want a great culture fit. Grades aren't everything, experience matters, and a certain type of applicant tends to succeed. Cracking the Tech Career reveals what the hiring committee wants, and shows you how to get it.
The Art of Trend Trading. Animal Spirits and Your Path to Profits
Автор: Michael Parness
Год издания:
Look inward for the missing piece to your trading strategy The Art of Trend Trading bucks the trend of technicality to show readers how instinct and strategy can unite to bring about consistent investment success. Rather than diving ever-deeper into the overdone world of complicated modeling and forecasting techniques, trader, CEO, and bestselling author Michael Parness explains how making intuition a part of your investment strategy tends to result in more long-term profit. Using animal spirits as a metaphor and tool, Parness helps readers understand how their natural tendencies may run counter to their strategy, and how this dichotomy may be the shackle holding them back from true market success. Readers will learn how this perspective lifted Parness from homelessness to making millions in both Bull and Bear markets, and will start developing their own market instinct as they refine and tune into their own natural intuition. Everyone's looking for the «ultimate» system, a way to «game the market» and uncover the «secret» to successful investing. Over the years, Parness has observed that the best traders – those who consistently make money – are the ones that use instinct and intuition, as well as strategy. This book shows you how to identify the natural trader within, and use your gut to inform an ever-evolving investment plan. Follow the author's journey from homelessness to millionaire Identify and understand your own strengths and weaknesses Develop your instinct alongside your strategy Take a lesson from traders making consistent money There's no substitute for good strategy, but it's no secret that some strategies seem to be more profitable than others. The Art of Trend Trading helps you find that missing piece and turn it into more consistent investment success.
Tensile Trading. The 10 Essential Stages of Stock Market Mastery
Автор: Grayson Roze D.
Год издания:
A detailed 10-stage roadmap for investors to achieve stock market mastery with their own consistently profitable, high-probability investment system Tensile Trading provides a complete, step-by-step roadmap for investors of all levels, and coaches them on how best to organize the routines and strategies necessary to identify the market's strongest trading opportunities. History is proof that true mastery of the market begins with basic money management protocols, asset protection policies, and organized analysis techniques. With these crucial foundations in place, you can embrace a proven investment methodology, execute an effective trading plan, and develop a reliable system for profitable investing. Consistent, long-run investing success is a result of well-defined goals, carefully-constructed routines and an accurate understanding of the psychological challenges that all investors face. Set yourself up for success by implementing prudent money management and asset protection strategies Build a personalized Asset Allocation Profile—your own personalized investment methodology Construct a properly diversified portfolio using tools and techniques tailored for the modern market Learn to take control of your «Investor Self,» limiting the impact of mental hurdles and emotional baggage Supercharge your financial analysis by employing proven routines and strategies A clear and proven approach easily tailored to fit your specific investing style, Tensile Trading distills the vastness of the financial markets into ten essential stages. It is designed to provide a comprehensive structure to your financial management efforts—helping you make smarter investment decisions, trade more efficiently, and consistently earn greater returns.