Найти книгу: "Rewired"

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

Discover tools, strategies, and advice for defining, assessing, and transforming your school's culture into one that is positive, forward-looking, and working to enrich students' lives.

Rewired begins with the claim that contemporary views of Christian spirituality, particularly in the American evangelical tradition, concentrate too exclusively on the interior and individual nature of spiritual experience. Paul Markham argues that a reexamination of the doctrine of religious conversion is needed within American evangelicalism and finds resources for such a model in the Wesleyan theological tradition and from philosophical and scientific insights into a «nonreductive physicalist» view of human nature. In considering «data» from theology and science, this book represents an integrated work in science and religion.