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All Together in One Place All Together in One Place

Автор: Группа авторов

Год издания: 0000

Product Placement. Технологии скрытой рекламы Product Placement. Технологии скрытой рекламы

Автор: Ольга Березкина

Год издания: 

Первая книга по технологии product placement от российского автора. Ориентирована на современную практику, содержит многочисленные отечественные и зарубежные примеры. Вы будете удивлены широтой этого издания, которое рассказывает об эволюции PP, начиная с его использования в традиционных медиаресурсах и заканчивая product placement на космических станциях и в Антарктиде. Предложены профессиональные инструменты по выбору путей применения PP, психологической оценки восприятия и вовлеченности, управлению потребительским поведением и увеличению эффективности product placement через социальные стереотипы. Рассмотрены правовые и этические вопросы. Вступительная статья к изданию написана Мэри-Лу Галисиан – ведущим экспертом США в области product placement. Книга содержит цветные иллюстрации известных кинопроектов. Рекомендована специалистам по product placement, рекламе, маркетингу, связям с общественностью, преподавателям и студентам данных специальностей. Также будет интересна дизайнерам, психологам и социологам.

The negociator's magazine, or the most authentick account yet published of the monies, weights, and measures of the principal places of trade in the world The negociator's magazine, or the most authentick account yet published of the monies, weights, and measures of the principal places of trade in the world

Автор: Richard Hayes

Год издания: 

Полный вариант заголовка: «The negociator's magazine, or the most authentick account yet published of the monies, weights, and measures of the principal places of trade in the world / by Richard Hayes».

A narrative of the political and military events, which took place at Naples, in 1820 and 1821 A narrative of the political and military events, which took place at Naples, in 1820 and 1821

Автор: William Pepe

Год издания: 

Полный вариант заголовка: «A narrative of the political and military events, which took place at Naples, in 1820 and 1821 : with observations explanatory of the national conduct in general, and of his own in particular, during that period : with an appendix of official documents, the greater part hitherto unpublished / addressed to His Majesty, the King of the two Sicilies, by general William Pepe».

An exposition of some of the transactions, that have taken place at St. Helena An exposition of some of the transactions, that have taken place at St. Helena

Автор: Barry Edward O'Meara

Год издания: 

Полный вариант заголовка: «An exposition of some of the transactions, that have taken place at St. Helena, since the appointment of Sir Hudson Lowe as governor of that island : in answer to an anonymous pamphlet, entitled, „Facts illustrative of the treatment of Napoleon Bonaparte“, etc. : corroborated by various official documents, correspondence, etc. / by Barry E. O'Meara».

How To Build A Winning Team. Serving God Together How To Build A Winning Team. Serving God Together

Автор: Маттс-Ола Исхоел

Год издания: 

The book you hold in your hands is the result of the wisdom and experience gained from almost thirty years of ministry. It can be used for individual and group study and as educational material for team development. "Whatever we are called to do, we are called to do it together with other people. No one serves God alone." His church is a body composed of different members, and teamwork is built into the very essence of the church. Leaders focused on the development of a team will achieve much more than those who work alone. Wisdom will increase and gifts and talents will be revealed when people with different characters serve God in unity. This book will help you understand the dynamics of building a team and inspire you to focus more on team development, regardless of whether or not you are a leader today.