Найти книгу: "Beyond Competitive Advantage"

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can’t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren’t interested in history, and they already know you’re profitable and competitive—that knowledge is baked into your stock price.The hard reality is that a competitive advantage just isn’t enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages.This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value.In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they’ll face as they apply the theory to meet the challenge of market expectations.Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.

In 'Beyond the City', the desire for money and romance drives the characters beyond the typical boundaries of their middle class Victorian lives. Lust, deceit, and financial scandals rock their placid world. The girl next door is much more than ordinary in this surprising domestic romance by Arthur Conan Doyle. A remarkable departure from his famous detective stories, 'Beyond the City' explores the relationships between the residents of three adjoining homes.

The story is told from the first person perspective of an unnamed narrator and details his experiences with a scientist named Crawford Tillinghast. Tillinghast creates an electronic device that emits a resonance wave, which stimulates an affected person’s pineal gland, thereby allowing them to perceive planes of existence outside the scope of accepted reality.

An intern in a mental hospital relates his experience with Joe Slater, an inmate who died at the facility a few weeks after being confined as a criminally insane murderer.

During long summer evenings under the Central Asian skies, my little sister in her insatiable curiosity demanded new tales. And when all the famous stories had already been told, it became clear that the time had come to create. Thus, the novel “The Great Mist” was born. This fantasy tells the story of love and hate, of passion and longing, of dreams and reality – all on the edges of consciousness and subconsciousness. Wonderful illustrations were made by a talented illustrator, Ksenia Tkach.

Главный герой – мужественный и честный человек, Роджер Маккей, – встав на защиту индейцев, был вынужден нарушить закон. Скрываясь от полиции Канады, он поселяется в глухом уголке страны, где встречает свою любовь. Однако преследования стражей порядка заставляют влюблённых расстаться. Маккей и его верный пёс Питер отправляются в долгое, полное опасностей путешествие на Север, навстречу своей судьбе… Текст сокращён и адаптирован. Уровень Intermediate.