Найти книгу: "The Elusive Enemy"

In this exploration of U.S. naval operations and intelligence-gathering efforts, Douglas Ford introduces a new perspective on the clash between the United States and Japan in the Pacific. At the outset of the war, the U.S. Navy could not accurately determine the fighting efficiency of Japan’s Imperial Navy and land-based fighting forces. As the capabilities designed to improve intelligence gathering evolved, technology, ingenuity, and sheer luck often combined to produce useful, but incomplete, information. Only through combat over an extended period of time, Ford demonstrates, did the U.S. Navy actually identify the capabilities of its adversary. The intense combat produced a trove of information obtained from prisoners, captured weapons, and documents, and firsthand accounts of American naval personnel often provided some the most actionable intelligence of the war.In recent years, a large number of documents related to intelligence activities during World War II has been declassified and made available in U.S. and British archives. As a result, a steady flow of work on the subject has emerged. However, much of the work on intelligence has focused on signals decrypts and clandestine operations. The subject of qualitative intelligence about the performance and fighting capabilities of the Imperial Japanese Navy has remained largely unexplored. The Elusive Enemy fills that void. As a historical case study, it demonstrates how intelligence plays a critical role in influencing the conduct of warfare and the manner in which threat perceptions influence international relations. It also serves as an explanation of cultural factors and their subsequent influence on U.S. and Japanese military practices. Finally, it is an innovative explanation of American perceptions regarding the Japanese during a critical period of history. Such a comprehensive examination of the impact of intelligence on the conduct of various campaigns is without parallel.

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

A full, expert discussion of the last major component of Six Sigma implementation George Eckes' first two books on Six Sigma-The Six Sigma Revolution and Making Six Sigma Last-dealt with Six Sigma from a strategic level and from a cultural level, respectively. Six Sigma Team Dynamics covers the last component of Six Sigma-improving team processes. The successful completion of Six Sigma depends on teams working together and applying a proven methodology that defines, measures, analyzes, improves, and controls the process. These team dynamics and the roles and responsibilities of all constituencies are the last remaining key to successful Six Sigma implementation.

A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision-making, can help you overcome this obstacle. In The Little Book of Behavioral Investing, expert James Montier takes you through some of the most important behavioral challenges faced by investors. Montier reveals the most common psychological barriers, clearly showing how emotion, overconfidence, and a multitude of other behavioral traits, can affect investment decision-making. Offers time-tested ways to identify and avoid the pitfalls of investor bias Author James Montier is one of the world's foremost behavioral analysts Discusses how to learn from our investment mistakes instead of repeating them Explores the behavioral principles that will allow you to maintain a successful investment portfolio Written in a straightforward and accessible style, The Little Book of Behavioral Investing will enable you to identify and eliminate behavioral traits that can hinder your investment endeavors and show you how to go about achieving superior returns in the process. Praise for The Little Book Of Behavioral Investing «The Little Book of Behavioral Investing is an important book for anyone who is interested in understanding the ways that human nature and financial markets interact.» —Dan Ariely, James B. Duke Professor of Behavioral Economics, Duke University, and author of Predictably Irrational «In investing, success means?being on the right side of most trades. No book provides a better starting point toward that goal than this one.» —Bruce Greenwald, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School «'Know thyself.' Overcoming human instinct is key to becoming a better investor.? You would be irrational if you did not read this book.» —Edward Bonham-Carter, Chief Executive and Chief Investment Officer, Jupiter Asset Management «There is not an investor anywhere who wouldn't profit from reading this book.» —Jeff Hochman, Director of Technical Strategy, Fidelity Investment Services Limited «James Montier gives us a very accessible version of why we as investors are so predictably irrational, and a guide to help us channel our 'Inner Spock' to make better investment decisions. Bravo!» —John Mauldin, President, Millennium Wave Investments