Найти книгу: "Leading the Narrative"

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.From the most basic precepts of media relations interaction to massive information campaigns directed from the seat of government, communication that is broad-based, overarching and tied to strategic objectives can ultimately succeed using a variety of methods, from storytelling to building external champions. Practitioners and news media representatives alike should be aware of the nature of repetitive patterns in events, the power of myth in storytelling, and the significance of self-fulfilling prophesies. Influencing factors include new technologies that flatten communication hierarchies, social media platforms that empower amateurs, generational divides and a general decline in respect for the journalism profession and ebbing trust in the news as reported by the mainstream media. A coarsening of the public discourse throughout our celebrity-saturated culture likewise contributes to the difficulty of communicating with resonance and result in a toxic information environment. This book, a collection of collected essays on the communication practice, represents both a deeply passionate, strategically reasoned and thoroughly researched commentary on the field. It is both practical and theoretical.

This rousing sea adventure follows a New England boy, Pym, who stows away on a whaling ship with its captain's son, Augustus. The two boys, who find themselves repeatedly on the brink of discovery or death, witness many hair-raising events, including mutiny, savagery, cannibalism, and frantic pursuits.

Полный вариант заголовка: «A circumstantial narrative of the campaign in Russia : Embellished with plans of the battles of the Moskwa and Malo-Jaroslavitz : Containing a faithful description of the affecting and interesting scenes of which the author was an eye-witness : Transl. from the French / By Eugene Labaume».

Полный вариант заголовка: «A narrative of the campaign in Russia, during the year 1812 / By Robert Ker Porter».

Полный вариант заголовка: «A narrative of the expedition to Dongola and Sennaar, under the command of his Excellence Ismael Pasha, undertaken by order of His Highness Mehemmed Ali Pasha, Viceroy of Egypt / by an American in the service of the Viceroy».

Полный вариант заголовка: «Narrative of a journey from Calcutta to Europe, by way of Egypt, in the years 1827 and 1828 / by Mrs. Charles Lushington».