Найти книгу: "How to Communicate With People in Any Situation: The Art of Effective Persuasive Communication"

We build our lives around our personal and professional relationships. A key element to having successful relationship is the ability to communicate, especially if you are looking for professional success. Successful people are always able to get their point across clearly and people listen to them. They are charismatic and people just seem drawn towards them. These are the people that we call people magnets, and they have mastered the art of communication. <br><br>You can learn how to be a people magnet by becoming a better speaker. With effective communication, you too can have people pay attention to you and you will find that your powers of persuasion will be highly effective! <br><br>This book teaches you what the common pitfalls are for bad communication and how to overcome them so that you can be a highly effective people person as well.

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.