Найти книгу: "Why People Buy"

Why People Buy is a seminal book to understanding why certain products have appeal in the markerplace.Cheskin was one of the first marketers to use customer-centric methods, and to value direct customer input above marketers’ expectations or guesses about customers' needs.Acknowledging the irrational elements of human behavior, Cheskin brought psychoanalysis and Gestalt theory to marketing. He gained fame for predicting the failure of the Edsel and berated researchers and executives who failed to use market research to drive product development and go to market strategies.

Полный вариант заголовка: «The sports and pastimes of the people of England : including the rural and domestic recreations, May games, mummeries, shows, processions, pageants, and pompous spectacles, from the earliest period to the present time : illustrated by 140 engravings, in which are represented most of the popular diversions : selected from ancient paintings / by Joseph Strutt ; a new edition, with a copious index, by William Hone».

Полный вариант заголовка: «An essay on the best means of providing employment for the people to which was adjudged the prize proposed by the Royal Irish academy for the best dissertation on that subject / By Samuel Crumpe».

A charming baby girl Efania (Fanyasha) is born in a regular family of angels. Her happy and carefree childhood ends when she finds out that a human is going to be born for her soon, and she is supposed to devote all her life to this person. This unusual story of a small, inquisitive angel girl and her family will help you learn not only about the life of heaven’s creatures, but also about the rules of life on Earth and the laws of the Universe.

This new edition includes fresh insights into communication and rapid decision-making, the importance of personal self-leadership and physical energy, and exciting new methods for enrolling clients and selling to customers in service-oriented ways that leave behind the old paradigm of manipulation and persuasion. The authors will help you learn: • How to slow down and enjoy a new level of focus. • How to build on your peoples' strengths. • A simple and creative way to hold people accountable. • How to enjoy cultivating the art of supportive confrontation. Это новое издание поможет вам по-новому взглянуть на свои коммуникации и вашу способность быстро принимать решения, а также важность личного лидерства и физической энергии. Авторы помогут вам узнать: • как замедлить или ускорить процесс работы и повысить внимание к деталям. • как построить корпоративную этику, корпоративный дух и прочие составляющие ответственного коллектива. • как воспитать ответственность и любовь к работе у ваших сотрудников. • как с помощью искусства конфронтации добиться от подчиненных максимальных результатов в короткие сроки.