Найти книгу: "Tuning into Mom"

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the «American Mom» market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages;from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers.The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

Content

Introduction

Economical tuning

• Scooter speed limiter (removing scooter caps)
• Limiters in the variator
• Speed ??/ turn limit switches in the switch
• Strap
• Removing the plugs of the tuning pipe
• Finalization of a regular engine on its own
• Upgrading the rear drum brake
• 4-stroke engine temperature and overheat indicator
• Installing the expansion tank
• Windscreen manufacture

Whales

• General information
• Installation tuning whale, increasing the working volume to 72 "cubes"
• Carburettor and intake system
• Air filter
• Inlet nozzle
• Exhaust system
• Electronic control unit (ebu)
• V-belt drive
• Centrifugal clutch
• Rear gear
• Brakes
• Chassis
• Tires

External tuning (styling)

• Styling (review)
• Examples of style tuning
• Hinged elements for styling
• Making a plastic body kit (in-house)
• Anti-theft devices
• Music on the scooter (by own strength)
• Backlighting (in-house)
• Xenon on the scooter
• Polishing aluminum wheels
• Taping with vinyl film (stickers)
• Aerography

Protection and equipment

• Helmet
• Glued
• Cast
• Helmet size chart
• Shoes
• Clothes and protection
• Leather
• Textiles
• Knee pads
• Elbow legs
• Turtle
• Gloves
• Rain protection
• Thermal protection
• Thermal underwear

Extreme tuning

• Nos - types of nitrous oxide systems
• Propane installation on the maksuquater

Content

Introduction

Transmissions / basic concepts

Internal components of a manual transmission

Troubleshooting and diagnostics

Overhaul gearbox

Transmissions Tremec / Borgwarner T-5

Transmission in the block with the main transfer Honda B-series

Modification of a mechanical transmission

Flywheel and clutch

Content

Introduction

Cylinder head

Fuel and compression

Camshaft

Valve gear link

Exhaust

Carburation

Fuel injection

Ignition system

Turbocharged and intercooler

Additional engine life

Grease

Cooling system

Testing on a chassis dynamometer

Transmission gear ratios

Suspension and brakes

Fiction or reality?

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Focused on improving student learning, the Degree Qualifications Profile (DQP) and related Tuning process work together to inform curricular design, classroom assignments, and approaches to assessment. Covering the current field and drawing on numerous examples to illustrate the implications and challenges for IR professionals, this volume provides: an overview of the work, discussions outlining what the DQP and Tuning are, how IR has been involved, and what the future might hold for IR in these efforts. This is the 165th volume of this Jossey-Bass quarterly report series. Timely and comprehensive, New Directions for Institutional Research provides planners and administrators in all types of academic institutions with guidelines in such areas as resource coordination, information analysis, program evaluation, and institutional management.