Найти книгу: "Imperial Connections"

An innovative remapping of empire, <i>Imperial Connections </i>offers a broad-ranging view of the workings of the British Empire in the period when the India of the Raj stood at the center of a newly globalized system of trade, investment, and migration. Thomas R. Metcalf argues that India itself became a nexus of imperial power that made possible British conquest, control, and governance across a wide arc of territory stretching from Africa to eastern Asia. His book, offering a new perspective on how imperialism operates, emphasizes transcolonial interactions and webs of influence that advanced the interests of colonial India and Britain alike. Metcalf examines such topics as law codes and administrative forms as they were shaped by Indian precedents; the Indian Army's role in securing Malaya, Africa, and Mesopotamia for the empire; the employment of Indians, especially Sikhs, in colonial policing; and the transformation of East Africa into what was almost a province of India through the construction of the Uganda railway. He concludes with a look at the decline of this Indian Ocean system after 1920 and considers how far India's participation in it opened opportunities for Indians to be a colonizing as well as a colonized people.

A short guide on how to make and cultivate connections with people. This book is recommended for entrepreneurs, managers, sales professionals, and anyone else who wants to succeed in business and life through networking.

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of «atomic moments of truth» Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook «likes» to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

Achieve best-in-class metrics and get more from your data with JMP JMP Connections is the small- and medium-sized business owner's guide to exceeding customer expectations by getting more out of your data using JMP. Uniquely bifunctional, this book is divided into two parts: the first half of the book shows you what JMP can do for you. You'll discover how to wring every last drop of insight out of your data, and let JMP parse reams of raw numbers into actionable insight that leads to better strategic decisions. You'll also discover why it works so well; clear explanations break down the Connectivity platform and metrics in business terms to demystify data analysis and JMP while giving you a macro view of the benefits that come from optimal implementation. The second half of the book is for your technical team, demonstrating how to implement specific solutions relating to data set development and data virtualization. In the end, your organization reduces Full Time Equivalents while increasing productivity and competitiveness. JMP is a powerful tool for business, but many organizations aren't even scratching the surface of what their data can do for them. This book provides the information and technical guidance your business needs to achieve more. Learn what a JMP Connectivity Platform can do for your business Understand Metrics-on-Demand, Real-Time Metrics, and their implementation Delve into technical implementation with information on configuration and management, version control, data visualization, and more Make better business decisions by getting more and better information from your data Business leadership relies on good information to make good business decisions—but what if you could increase the quality of the information you receive, while getting more of what you want to know and less of what you don't need to know? How would that affect strategy, operations, customer experience, and other critical areas? JMP can help with that, and JMP Connections provides real, actionable guidance on getting more out of JMP.