Найти книгу: "Latinos, Inc."

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Davila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.<br /><br /> Davila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

A first-of-its-kind book that seriously and profoundly examines what it means philosophically to be Latino and where Latinos fit in American society. Offers a fresh perspective and clearer understanding of Latin American thought and culture, rejecting answers based on stereotypes and fear Takes an interdisciplinary approach to the philosophical, social, and political elements of Hispanic/Latino identity, touching upon anthropology, history, cultural studies and sociology, as well as philosophy Written by Jorge J. E. Gracia, one of the most influential thinkers of Hispanic/Latino descent

The «Latino vote» has become a mantra in political media, as journalists, pundits, and social scientists regularly weigh in on Latinos' loyalty to the Democratic Party and the significance of their electoral participation. But how and why did Latinos' liberal orientation take hold? What has this political inclination meant&mdash;and how has it unfolded&mdash;over time? In Latinos and the Liberal City , Eduardo Contreras addresses these questions, offering a bold, textured, and inclusive interpretation of the nature and character of Latino politics in America's shifting social and cultural landscape. Contreras argues that Latinos' political life and aspirations have been marked by diversity and contestation yet consistently influenced by the ideologies of liberalism and latinidad: while the principles of activist government, social reform, freedom, and progress sustained liberalism, latinidad came to rest on promoting unity and commonality among Latinos. Contreras centers this compelling narrative on San Francisco&mdash;America's liberal city par excellence&mdash;examining the role of its Latino communities in local politics from the 1930s to the 1970s. By the early twentieth century, San Francisco's residents of Latin American ancestry traced their heritage to nations including Mexico, Puerto Rico, Nicaragua, El Salvador, Chile, and Peru. These communities formed part of the New Deal coalition, defended workers' rights with gusto, and joined the crusade for racial equality decades before the 1960s. In the mid- to late postwar era, Latinos expanded claims for recognition and inclusion while participating in movements and campaigns for socioeconomic advancement, female autonomy, gay liberation, and rent control. Latinos and the Liberal City makes clear that the local public sphere nurtured Latinos' political subjectivities and that their politicization contributed to the vibrancy of San Francisco's political culture.