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This book constitutes the Proceedings of a meeting held in Pugwash, Nova Scotia, 18-20 July 1989, which was the eighteenth in a series of Workshops on Nuclear Forces held in the framework of the Pugwash Conferences on Science and World Affairs. This particular series of Workshops was initiated in January 1980, that is, immediately after the NATO double-track decision of December 1979 that in the short run led to the deployment in Europe of new US nuclear-armed missiles – ground launched cruise missiles and medium-range ballistic missiles (Pershing II) – but that was also instrumental in setting into motion the process that led to the total elimination of all US and Soviet ground-based missiles having ranges from 500 to 5500km.

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Learn the other secrets to success from the founder of Boost Juice In The Accidental Entrepreneur, author Janine Allis shares the secrets and skills that took her from housewife to entrepreneur to head of a multi-national corporation. As the founder of Boost Juice, Janine has journeyed from zero formal business training to leading a company with over 400 stores in 12 countries. This book takes you down the long road that she travelled, including some quirky stops along the way, and gives you valuable insight into taking the alternative road to business success. You'll learn how she captured the hearts of consumers with her love-life philosophy, and how to hang on to your core values, build the right team, listen to your customers and market like the big boys. As a working mother of four, Janine understands the demands of modern life, and shows you how you can accomplish your goals without sacrificing your health or your relationships in the process. Boost Juice is in more countries than any other juice bar in the world, employs 6000 people and for the past four years, has grown by an average of 30 stores and four countries every year. And it all began with one housewife in her Melbourne kitchen! Big ideas often start out small, and this book shows you how to nurture them into achieving their full potential. Learn how a company grows from kitchen table to $AUD135,000,000 per annum Explore and apply Janine Allis's practical tips for success Identify and develop the skills you need to get where you want to be Overcome the common obstacles that can throw you off course If you think the only way to build a prosperous business is to go to a top business school, think again! Janine Allis is living proof that alternative paths are valid. The Accidental Entrepreneur charts her course, and provides you with directions to the destination you crave.

How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and workers are held personally responsible for their choices, results improve – and the entitlement mentality is abolished. In The Reactor Factor, Petrie Sue combines her proven lessons on accountability from interviews with key business leaders to help readers understand how to maximize success and turn negative situations into positive business results, whether a leader or employee. This book shows you how to take charge of your professional future for long-term success. Petrie Sue guides you through the ongoing process of personal development and growth that will guarantee success for your career and organization. Marsha Petrie Sue is also the author of Toxic People: Decontaminate Difficult People Without Using Weapons and Duct Tape Teaches you how to make better decisions to achieve your goals Provides the skills and tactics you need to handle any situation at work Helps you focus on your strengths and remove blame Shows you how to learn from the past to improve your professional future The Reactor Factor is a practical and real-world guide to forging ahead professionally while improving your career, satisfaction, and success.

Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the «sales management trap,» and it's exactly what The Accidental Sales Manager addresses and solves. Full of helpful steps you can apply immediately?whether you're training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams. Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader Discover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn't Author has a previous bestseller, The Accidental Salesperson Don't get caught in the «sales management trap» or, if you're in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.