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I have never been particularly interested in slavery, perhaps because it is such an obvious fact of my family's history. The fact that I am descended from slaves is hard to acknowledge on a day-to-day basis, because slavery does not fit with my self-image. Perhaps this is because I am pretty certain I would not have survived it. In the manner of Calvino's Invisible Cities , Wendy Walters deftly explores the psyches of cities such as Chicago, Detroit, Manhattan, and Portsmouth. In «Cleveland,» she interviews an African-American playwright who draws great reviews, but can't muster an audience. An on-air telephone chat between a DJ and his listeners drives a discussion of race and nutrition in «Chicago Radio.» In «Manhattanville» the author, out for a walk with her biracial son, is mistaken for his nanny. There's even a fable, imagining a black takeover of Norway. All of these essays explore societal questions—how eras of immense growth can leave us unable to prosper from that growth, how places intended for safety become fraught with danger, and how race and gender bias threaten our communities. As John D'Agata notes: «What probing, lively, ridiculously smart, gorgeously surprising essays.» Wendy S. Walters is the author of two books of poems, Troy, Michigan and Longer I Wait, More You Love Me . Her work has appeared in Harper's , Bookforum , the Iowa Review , and many other publications. She is associate professor of creative writing at The New School University in New York.

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of «atomic moments of truth» Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook «likes» to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

Get the lowdown on adding dividend stocks to your investment portfolio Investing In Dividends For Dummies shares the fundamental information you need to know about one of the steadiest investments you can make: dividends. This approachable resource provides you with the details necessary to make confident, educated decisions regarding the dividends that you choose to add to your portfolio. Instead of guessing which investments will complement your current strategy, leverage the information offered by this easy-to-use text to determine how to best incorporate dividends into your investment tactics—and do so with confidence. The steady nature of dividends makes them appealing to investors for many reasons. Most notably, they're a great option if you're entering retirement and want a reliable source of income. Additionally, dividends are fantastic components of a well-rounded investment portfolio, as even the most aggressive of investors can benefit from more conservative investment tools in their overall strategy. Understanding what dividends are and how to use them is the first step to adding them to your portfolio. Explore how dividend stocks can fit into your current investment portfolio—and how they will impact your portfolio's performance Effectively research the companies offering dividends, and pinpoint the ones that best complement your current portfolio Gauge the risk, growth, and return offered by dividend opportunities Increase the amount of your investment portfolio that's dedicated to dividends, depending upon your financial goals and portfolio needs Investing In Dividends For Dummies is a fantastic resource if you're looking to find a mature and predictable way to invest your money!

2016 Book of the Year award winner by the Institute for Financial Literacy «Set it and forget it» investing, with less risk and higher returns Get Rich with Dividends is the bestselling dividend-investing book that shows investors how to achieve double-digit returns using a time-tested conservative strategy. Written by a nineteen-year veteran of the equity markets, this invaluable guide shows you how to set up your investments for minimal maintenance and higher returns, so you can accumulate wealth while you focus on the things that matter. Using the author's proprietary 10-11-12 system, you'll learn how to generate the income you need on a quarterly or even monthly basis. You'll discover the keys to identifying stocks that will return twelve percent or more every year, and how to structure your investments for greater security and financial well being. This method is so easy to use, you'll want to teach it to your children early to set them up for financial independence and help them avoid the problems that plagued many investors over the past decade. Dividends are responsible for 44 percent of the S&P 500's returns over the last eighty years. They represent an excellent opportunity today, especially for investors who have been burned in recent meltdowns and are desperate for sensible and less risky ways to make their money grow. This book describes a framework that allows investors to reap higher returns with a low-to-no maintenance plan. Set up an investment system that requires little to no maintenance Achieve double-digit average annualized returns over the long term Focus on other things while your money works for you Increase returns even with below-average growth in share price Market risk is high and interest rates are low, making it a perfect time to get started on a more sensible wealth generation strategy. With expert guidance toward finding and investing in these unique but conservative and proven stocks, Get Rich with Dividends is the only book on dividend investing you'll ever need.