Найти книгу: "Romancing the Bard"

Romancing the Bard offers a look at the Stratford Festival in its first fifty years as it developed from a bold venture driven by vision of a handful of eager enthusiasts to its present status as a multi-million dollar cultural and commercial enterprise. With profiles of Stratford personalities from founder Tyrone Guthrie to current artistic director Richard Monette, it provides glimpses of intrigue and conflict both offstage and on. The book traces the development of a distinctive Canadian acting style, the soaring costs of production and design, the conflict between artists and moneymen, the external image promoted by publicists or imposed by critics and the changing mandate as the Festival assumes an increasingly populist character. This is a celebration of a uniquely successful artistic enterprise, and focuses on some of the Festival’s finest productions. Illustrated with photographs from the Festival archives.

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

For Amy Logan, living with wildly attractive widower Dan Major for the past three years was a fantasy come true–even if it was only as nanny to his six-year-old daughter.But now Dan had just stunned her with a proposal every woman dreams of–and one she couldn't possibly accept. Dan needed a wife, and Amy seemed the ideal candidate.All he had to do was make her fall in love with him. But Amy had other ideas. And soon the workaholic single father was learning the new rules for dating and secretly yearning to give the one thing he never expected to give: his heart.

Schoolteacher Lisa Kittridge had sworn off men for a while, but when she met Ian Malone, her gorgeous, if exasperating, new volunteer, that promise went out the window! She'd vowed never to get involved with another man, yet she couldn't control her urges to crack the mystery he was hiding behind. Who was the real Ian Malone? Ian knew that working as a volunteer for a lovely teacher at a homeless shelter wasn't exactly a prison sentence.But he had an identity he was loathe to reveal and secrets to keep–and the beautiful Lisa was too dangerous to be around. Loose lips, and all that…

More than anything else, Amy Wells wants to be a Colby secret investigator, not some administrative assistant filing paper for the best in the business. She knows she'd be good at it. Driven. Daring. And with a heap of self-confidence, she has what it takes to bring down the bad guys. Now, if only she could convince her boss…But when Amy's entangled in a case of mistaken identity, she suddenly finds herself on her first assignment–figure out what makes gorgeous oil tycoon John Robert Calhoun IV tick. Out of loyalty to his father–and with the country's oil industry at stake–he's about to agree to an arranged marriage to seal the merger of a lifetime. But what skeletons is he hiding? And what should Amy do about her attraction to the Texan cowboy who's wrangled her heart?