Найти книгу: "Activists and Advocates"

For more than a century, Toronto's Health Department has served as a model of evolving municipal public health services in Canada and beyond. From horse manure to hippies and small pox to AIDS, the Department's staff have established and maintained standards of environmental cleanliness and communicable disease control procedures that have made the city a healthy place to live. This centennial history anlyzes the complex interaction of politics, patronage and professional aspirations which determine the success or failure of specific policies and programs. As such, it fills a long neglected gap in our understanding of the development of local health services. Using Toronto's changing circumstances as a backdrop, the book details the evolution of the international public health movement through its various phases culminating in the modern emphasis on health promotion and health advocacy. By so doing, it demonstrates the significant contribution of preventive medicine and public health activities to Canadian life

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

A detailed look at the role of social responsibility in finance and investing The concept of socially responsible finance and investing continues to grow, especially in the wake of one of the most devastating financial crises in history. This includes responsibility from the corporate side (corporate social responsibility) as well as the investor side (socially responsible investing) of the capital markets. Filled with in-depth insights and practical advice, Socially Responsible Finance and Investing offers an important basis of knowledge regarding both the theory and practice of this ever-evolving area of finance. As part of the Robert W. Kolb Series in Finance, this book showcases contributed chapters from professionals and academics with extensive expertise on this particular subject. It provides a comprehensive view of socially responsible foundations and their applications to finance and investing as determined by the current state of research. Discusses many important issues associated with socially responsible finance and investing, like moral hazard and the concept of «too big to fail» Contains contributed chapters from numerous thought-leaders in the field of finance Presents comprehensive coverage starting with the basics and bringing you through to cutting-edge, current theory and practice Now more than ever, we need to be mindful of the social responsibilities of all investment practices. The recent financial crisis and recession has changed the financial landscape for years to come and Socially Responsible Finance and Investing is a timely guide to help us navigate this difficult terrain.

Praise for Brand Advocates «Ignite your Advocates! Fuggetta shows you how.» —SCOTT MONTY, Head of Social Media, Ford «Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.» —SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts «Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear, and filled with practical advice, this book shows you how to turn your enthusiastic customers into a powerful Brand Army.» —PORTER GALE, former Vice President of Marketing, Virgin America «In an era of connected consumerism, advocacy puts the word in word of mouth. Nothing is more authentic or effective. This book shows you exactly how to find and engage your advocates.» —BRIAN SOLIS, Principal Analyst, Altimeter Group, and author, The End of Business as Usual «Inspiring Advocates is one of Method's seven obsessions. Get this book and be inspired. Highly recommended!» —ERIC RYAN, Cofounder, Method «Fuggetta's equation for building great brands in the social media age is proven and powerful. Every hotel marketer should read this book.» —CHIP CONLEY, Founder, Joie De Vivre Hospitality, and author, Emotional Equations «Brand Advocates is a book every public relations professional should read. It's the definitive guide to authentic advocacy.» —AEDHMAR HYNES, Chief Executive Officer, Text 100 Public Relations «Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. As a result, trust has shifted to the participants. Many brands, knowing their credibility has diminished, rely on advocacy programs where trusted members of the community are given a platform and encouraged to speak. Fuggetta shows you exactly how to create an advocacy program that empowers your trusted Advocates.» —JEREMIAH OWYANG, Partner, Altimeter Group

Every activist started out as a kid-and in some cases, they were kids when their activism began! But even the world's greatest champions of civil liberties had relatable interests and problems-often in the middle of extraordinary circumstances. Martin Luther King, Jr., loved fashion and argued with his dad about whether or not dancing was a sin. Harvey Milk had a passion for listening to opera music in different languages. Dolores Huerta was once wrongly accused of plagiarizing in school. The diverse and inclusive group included in this book encompasses Susan B. Anthony, James Baldwin, Ruby Bridges, Frederick Douglass, Alexander Hamilton, Dolores Huerta, Helen Keller, Martin Luther King, Jr., Nelson Mandela, Iqbal Masih, Harvey Milk, Janet Mock, Rosa Parks, Autumn Peltier, Emma Watson, and Malala Yousafzai.

For the first time, a book exists that compiles all the information candidates need to apply for their first Client advocates job, or to apply for a better job. <p> What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a much stronger document, be much better prepared and a step ahead for the next opportunity. <p> The book comes filled with useful cheat sheets. It helps you get your career organized in a tidy, presentable fashion. It also will inspire you to produce some attention-grabbing cover letters that convey your skills persuasively and attractively in your application packets. <p> After studying it, too, you'll be prepared for interviews, or you will be after you conducted the practice sessions where someone sits and asks you potential questions. It makes you think on your feet! <p> This book makes a world of difference in helping you stay away from vague and long-winded answers and you will be finally able to connect with prospective employers, including the one that will actually hire you. <p> This book successfully challenges conventional job search wisdom and doesn't load you with useful but obvious suggestions ('don't forget to wear a nice suit to your interview,' for example). Instead, it deliberately challenges conventional job search wisdom, and in so doing, offers radical but inspired suggestions for success. <p> Think that 'companies approach hiring with common sense, logic, and good business acumen and consistency?' Think that 'the most qualified candidate gets the job?' Think again! Time and again it is proven that finding a job is a highly subjective business filled with innumerable variables. The triumphant jobseeker is the one who not only recognizes these inconsistencies and but also uses them to his advantage. Not sure how to do this? Don't worry-How to Land a Top-Paying Client advocates Job guides the way. <p> Highly recommended to any harried Client advocates jobseeker, whether you want to work for the government or a company. You'll plan on using it again in your efforts to move up in the world for an even better position down the road. <p> This book offers excellent, insightful advice for everyone from entry-level to senior professionals. None of the other such career guides compare with this one. It stands out because it: 1) explains how the people doing the hiring think, so that you can win them over on paper and then in your interview; 2) has an engaging, reader-friendly style; 3) explains every step of the job-hunting process – from little-known ways for finding openings to getting ahead on the job. <p> This book covers everything. Whether you are trying to get your first Client advocates Job or move up in the system, get this book.