Найти книгу: "Ripple"

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour?
Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.
While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started.
Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.
www.ripple-book.com

The third book in the Nobel Prize for Literature winner’s ‘Children of Violence’ series tracing the life of Martha Quest from her childhood in colonial Africa to old age in post-nuclear Britain.‘“The personal life of a comrade would be arranged so that it interferes as little as possible with work," he said. Martha had not imagined that the «personal talk» with Anton would arise like an item on an agenda; she now felt frivolous because she had been looking forward to something different …’The ‘Children of Violence’ series established Doris Lessing as a major radical writer. In this third volume, Martha, now free of her stultifying marriage to Douglas, is able to pursue the independent life she has wanted for so long. Her deepening involvement with South African revolutionary politics draws her into a world of fierce commitments and passionate idealism. A time of great change, Martha's young womanhood brings not only immense happiness when she embarks on an affair with a fellow party member, but also great sorrow – for the pain of abandoning Caroline, her baby daughter, left at home with Douglas, never diminishes …

When the military career of a top notch Green Beret is terminated by a raw deal, the soldier turns mercenary to spill blood for profit. Now he's cast his lot with terrorists and organized crime, knowing there's big money working for those fueled by hatred and fanaticism.And if it brings him some payback against the government that betrayed him– all the sweeter. Mack Bolan not only understands the mind-set of a well-trained soldier, he can play it to his advantage. But he's got less than 24 hours to rattle Vancouver's Triads in hopes of shaking loose their prized American gun for hire– because the mercenary has a suitcase full of death, and the incentive to make sure it reaches its final destination across the U.S. border.

The third book of The Crucible, the exciting historical fantasy series from the author of the popular Axis Trilogy.The crises enveloping Europe begin to alter the mentality of the world. People are no longer content with their lot in life; they have grown ambitious and disruptive. The Church is losing its grip, not only are the heresies raging out of control, but more and more priests are speaking out against the Roman Church… the order of the world is dissolving into chaos.Neville faces his own crisis as he begins to question his faith. Inflitrating many social circles, gathering information for the Church, he meets the heretic priest John Wycliffe and the peasant rebel Wat Tyler. He suspects strongly that they are shapeshifting demons… yet he cannot help but agree with their criticisms of the traditional structures of society and of the Church itself.Neville does not know it, but his soul has become the ultimate battleground. The choices he makes will dictate the final outcome of the battle between the forces of good, and those of evil.