Найти книгу: "The Organic Profit"

From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one�s way to sustainability come from?In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process.Rodale�s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform,�The Organic Profit�is essential reading.

Андрей Юнисов – о методах веб-анализа, о путях улучшения трафика, о качественных и количественных аспектах интернет-бизнеса, о спорности маркетинга в соцмедиа, о том, как измерить лояльность к бренду, и о том, какие инструменты для веб-анализа предпочитает он сам. Интервью с гостем: – Андрей Юнисов, его карьера, работа в Parallels и собственный бизнес. – Насколько важна в веб-анализе математическая компонента? – Какие инструменты используют в WebProfiters? Google Analytics и «Яндекс.Метрика»: что и для каких целей лучше? – «Веб-аналитика объединяет две большие неразделимые части: качество трафика и то, как сайт пропускает через себя этот трафик». – Эффективность social media marketing пока труднодоказуема? – «Лояльность и бренд-метрики тоже можно померить». – Почему анализ сайта не стоит доверять маркетологам?

The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.