Найти книгу: "Ditch. Dare. Do!"

Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies.
Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time–and traditional career management just doesn't work.
What does work? Personal branding–and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.
Ditch. Dare. Do! is filled with fast, fun, furious branding–66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand–with an action plan that can be executed in 9 minutes a day!
Challenging long-held assumptions and habits, the authors dare the reader with a «ditch» (a mindset that must be shattered), a «dare» (a challenge to up their game), or a «do» (a critical action that must be taken to ensure success).
Although Ditch. Dare. Do! is revolutionary, it's also evolutionary–the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed «Personal Branding Guru» by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.
Executives (indeed anyone building a career) who follow this proven «GPS for success» will advance faster, support the corporate brand, deliver greater value to their companies–and become influential, indispensable, and incredibly happy at work

From a veteran Fortune 500 executive, how women can reach and succeed in top leadership positions Though women hold a majority of the managerial and professional jobs in the workforce, they occupy a mere 14% of C-suite positions at Fortune 500 firms. To break through this stubborn glass ceiling, women must learn to take bold steps when career-defining moments arise. During her 33-year career at Southern Company, a Fortune 500 utility company, Becky Blalock rose to become CIO in a traditionally male industry. Now she offers her own hard-won advice, as well as that of 28 top female executives, to show all aspiring women how to dare to reach the highest tier of leadership and C-suite positions. Includes advice and mentoring lessons from top women business leaders such as: Anna Maria Chavez, CEO of the Girl Scouts of the USA; Kat Cole, President of Cinnabon; Carol Tome, CFO of Home Depot; Dr. Beverly Tatum, president of Spelman College, and Jeanette Horan, CIO of IBM, among many others Features straightforward, honest advice on gaining confidence, speaking up, finding mentors, learning to fail, building a network of allies, managing others, and more Written by pioneering business leader Becky Blalock, with a Foreword by Anne Mulcahy, former chairperson and CEO of Xerox Corporation Dare is must-needed guide for women everywhere, at every level, striving to develop the character, skills, and relationships that deliver greater success in the workplace.

Have you ever been led by someone who cared for you like family, and dared you to achieve more than you ever thought possible for yourself, your organization, and even society? Award-winning author of Hostage at the Table, George Kohlrieser, along with his co-authors Susan Goldsworthy and Duncan Coombe, explain how becoming a secure base leader releases extraordinary potential in others. Part of the Warren Bennis leadership series Care to Dare shows you how to become a Secure Base Leader so that you release your followers from the fears that get in the way of their performance. It shows you how you can unleash astonishing potential by building the trust, delivering the change, and inspiring the focus that underpins sustainable high performance. From extensive interviews with executives from all over the world, as well as from surveys with more than a thousand executives, the book reveals the nine characteristics that Secure Base Leaders display on a daily basis. The research shows that a primary difference between a successful leader and a failed leader is the presence or absence of secure bases in his or her life. Care to Dare will take you on a journey where you will discover your own secure bases, past and present, and determine how you can be a secure base for other people in your life at work and at home.