Найти книгу: "The Elves and the Shoemaker (Unabridged)"

In The Elves and the Shoemaker a poor shoemaker prepares his last piece of leather to work on before turning in for bed. In the morning, he is amazed to find the shoes already made. Selling these to a grateful customer, his financial obligations are met and he is able to buy enough leather for two more pairs. When these are completed overnight in a similar fashion he stays awake to solve the mystery. Learning that a team of naked elves are responsible for the fine shoes, the shoemaker and his wife create tiny clothes for the elves to thank them. A popular tale that has been adapted many times for film and TV.

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.