How To Start Your Own PR-Agency In Russia? Anti-Learner's Guide
Автор: Роман Масленников
Год издания:
In what there is a value of PR-officer occupation? What useful things do they do? In what there is a creation of work? In what there is a great mission? In what there is a profit for self-actualization, for clients, for society?
At first PR-officers are worried with these questions; clients who have no more money for PR are also worried, besides people who count money are worried as well. Why do we overpay to an organized crowd of bullshitters, if a secretary, any staff advertising manager or a marketer, or at the worst I myself (when there is no work I’d better wag my tongue instead of wasting time) can manage with all that things.
Where is fun for those who hire PR-agency? Let’s leave it for those who still hire PR-agency, and will no ramble it on a secretary who is irresponsible for advertising or marketing, or on ourselves. Perhaps we’ll return to it later, perhaps we won’t.
Social Capital and Strategy Effectiveness: An Empirical Study of Entrepreneurial Ventures in a Transition Economy
Автор: I. Manev
Год издания:
Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.
Theorie des richesses sociales. T. 1
Автор: Frederic Skarbek
Год издания:
Полный вариант заголовка: «Theorie des richesses sociales : Tome 1 : suivie d'une bibliographie de l'economie politique / par le Comte Frederic Skarbek».
Theorie des lois sociales
Автор: J. F. de Brie
Год издания:
Полный вариант заголовка: «Theorie des lois sociales / par J.F. Dauray de Brie».
Theorie des richesses sociales. T. 2
Автор: Frederic Skarbek
Год издания:
Полный вариант заголовка: «Theorie des richesses sociales : Tome 2 : suivie d'une bibliographie de l'economie politique / par le Comte Frederic Skarbek».