Найти книгу: "Identity"

Identity: The Necessity of a Modern Idea is the first comprehensive history of identity as the answer to the question, «who, or what, am I?» It covers the century from the end of World War I, when identity in this sense first became an issue for writers and philosophers, to 2010, when European political leaders declared multiculturalism a failure just as Canada, which pioneered it, was hailing its success. Along the way the book examines Erik Erikson's concepts of psychological identity and identity crisis, which made the word famous; the turn to collective identity and the rise of identity politics in Europe and America; varieties and theories of group identity; debates over accommodating collective identities within liberal democracy; the relationship between individual and group identity; the postmodern critique of identity as a concept; and the ways it nonetheless transformed the social sciences and altered our ideas of ethics. At the same time the book is an argument for the validity and indispensability of identity, properly understood. Identity was not a concept before the twentieth century because it was taken for granted. The slaughter of World War I undermined the honored identities of prewar Europe and, as a result, the idea of identity as something objective and stable was thrown into question at the same time that people began to sense that it was psychologically and socially necessary. We can't be at home in our bodies, act effectively in the world, or interact comfortably with others without a stable sense of who we are. Gerald Izenberg argues that, while it is a mistake to believe that our identities are givens that we passively discover about ourselves, decreed by God, destiny, or nature, our most important identities have an objective foundation in our existential situation as bodies, social beings, and creatures who aspire to meaning and transcendence, as well as in the legitimacy of our historical particularity.

Активист борьбы за эмиграцию советских евреев, соратник академика Сахарова по демократическому движению в СССР, политзаключенный, израильский министр Натан Щаранский выпустил свою третью книгу, которая развивает и дополняет идеи, высказанные в его предыдущей книге «В защиту демократии». Если та, как явствует из названия, была посвящена доказательству преимуществ демократической формы правления, то теперь автор постулирует недостаточность «голой» демократии – только опираясь на идентичность, культурную, национальную, религиозную, демократия становится силой, способной преобразить мир к лучшему. «Я написал эту книгу в защиту identity. Я написал ее, чтобы разъяснить, почему identity не только никак не враждебна демократии, а напротив, необходима для сохранения ее. Я написал эту книгу, стремясь разъяснить, почему для здоровья общества и для обеспечения мира на земле необходимо, чтобы identity держалась в рамках демократии, а демократия была привязана к земле узами identity. Identity без демократии способна стать фундаменталистской и тоталитарной. Демократия же без identity может превратиться в поверхностную и лишенную смысла», – поясняет замысел своей книги автор.

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. «Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system.» – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte «Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.» – Paula Scher, Partner, Pentagram «Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.» – Alex Center, Design Director, The Coca-Cola Company «Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.» – Andrew Ceccon, Executive Director, Marketing, FS Investments «If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.» – Olka Kazmierczak, Founder, Pop Up Grupa «The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.» – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

An investor's guide to understanding the most elusive (yet most important) aspect of successful investing – yourself. Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals. In an easy and entertaining style that masks the book’s scientific rigor, the authors make complex scientific insights readily understandable and actionable, shattering a number of investing myths along the way. You will gain understanding of your true investing motivations, learn to avoid the unseen forces that subvert your performance, and build your investor identity – the foundation for long-lasting investing success. Replete with humorous games, insightful self-assessments, entertaining exercises, and concrete planning tools, this book goes beyond mere education. MarketPsych: How to Manage Fear and Build Your Investor Identity functions as a psychological outfitter for your unique investing journey, providing the tools, training and equipment to help you navigate the right paths, stay on them, and see your journey through to success.

Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach. Protect your net worth and bottom line using the 7 Mindsets of a Spy Accumulate Layers of Privacy Eliminate the Source Destroy Data Risk Lock Your Assets Evaluate the Offer Interrogate the Enemy Monitor the Signs In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.

Practical solutions to help you deter, detect, and defend against identity theft In 2008, 9.9 million Americans became victims of identity theft. The cost exceeded $48 billion in 2008; consumers spend some $5 billion out-of-pocket each year to clear up resulting fraud issues. This guide will help keep you from becoming the next victim. Written by a veteran security professional, Identity Theft For Dummies gives you the tools to recognize what information is vulnerable, minimize your risk, stay safe online, and practice damage control if your identity is compromised. If you have a name, a date of birth, and a Social Security number, you're a potential victim; this book helps you recognize your risk and defend against identity thieves Explains what identity theft is, how it happens, and how to recognize if you have become a victim Shows how to protect your personal information, how to be discreet in public places, how to interpret your credit report, and why you should monitor your financial statements Helps you recognize risks you may not have considered, such as what you set at the curb on trash day Provides advice on how to clear your name if you are victimized Identity Theft For Dummies arms you to fight back against this growing threat.