Найти книгу: "Everyday Entrepreneurs"

If you want to start your own airline, this book isn't for you.
This is the business book for everyone tired of being told they have to have the next big thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives – without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in-hand to the Dragons.
Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets.
Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken:
– strips away the mystery surrounding starting your own business – packages up the common challenges of starting up and helps readers tackle them – cuts through the information overload and provides only what you really need to know to launch a small business – reveals in what order to best tackle things and what can be left till later or ignored entirely.
He also uncovers a whole host of secret shortcuts that are too easily missed – especially when it comes to sales and marketing.
Straight-talking, bursting with examples, packed with inspiration – and promising not to waste a minute of your time – this book is like having a top business mentor on hand throughout your start-up journey. Get going now!

The question about the source of additional income has always been central in identifying the essence of entrepreneurship. For the study of any dynamical and structural extensive system requires a lot of intellectual effort. Having learned the essence, identifying potential internal and external display can clearly represent the structure and dynamics of the phenomena deduced. Specifying the study by examining the individual elements, and identifying cause-effect relationship of the dynamic state of the phenomenon and the world around him. International entrepreneurship as a phenomenon involved in the activity in many areas of society. The knowledge of his nature will allow all stakeholders to harmonize the internal mental processes and environmental reality. The consumer uses to access the world's goods. The entrepreneur is critical and represents their innovative ideas. Businessman realizes in practice commercial projects. The State creates conditions for personal development and political and economic means affect the cross-border commodity and cash flows, international payments.

«Made in Italy» is a worldwide label for fashion and luxury brands. It suggests top quality as well as a sense of distinction and it is closely linked to famous brand names as well as entrepreneurs like Giorgio Armani, Miuccia Prada, Gianni Versace. Nevertheless, behind the sparkling names, made in Italy hides a set of entrepreneurial forms that are at the heart of peculiar Italian savoir-faire for fashion and luxury goods and that were, indeed, at the heart of the economic development of the country. Design, production and distribution of fashion and luxury goods in Italy have solid foundations in a diffuse network of independent enterprises that ensured economic and cultural development and innovation. The free, yet coordinated, initiative of small entrepreneurs, firmly rooted in the traditional structure of the Italian society, constitute the economic and social fabric behind the success of some of the well known large groups of the high end of the fashion and luxury system. This fabric of diffuse entrepreneurship is also actually ensuring the necessary variety of initiatives and countermeasures to face the crisis of this sector and to invent new solutions against the de-manufacturing and the fierce concurrence of the developing countries.

Учебник – справочник – словарь. Тематические тексты из оригинальной художественной литературы; более 200 диалогов на английском и русском языках; обилие разнообразных лексических упражнений и тем для дискуссий и сочинений; обширный материал для дополнительного чтения; англо-русский словарь, основанный на лексике издания.

Книга заданий для проверки качества усвоения материала. Соответствует разделам учебника «Everyday English». Отдельно выпущен CD-аудио с оригинальными текстами, начитанным носителями языка. Позволяет быстро и эффективно проверить знание лексики. Традиционная методика множественного выбора + творческие задания. Включает проверку понимания речи на слух. Матричная система ответов упрощает проверку тестов. "Test File" удобен для работы: он может быть вашей «рабочей тетрадью», ответы также могут заноситься в специальные таблички после каждого задания. Такие «матрицы-ответы» значительно упрощают работу преподавателя при проверке результатов теста.

Учебное пособие «Everyday VOCABULARY + Grammar» предназначено для углубленного изучения слов и выражений по 10 темам повседневного общения (уровень intermediate). Отличительной особенностью издания является «параллельное» изучение лексики и грамматических конструкций, наиболее часто употребляемых в разговоре на заданную тему. Отдельной книгой изданы ответы-ключи к упражнениям настоящего пособия, что позволяет его использовать для самостоятельной работы. Современное оформление, визуальные «опоры», озвученный материал способствуют повышению эффективности работы с пособием. МР3 диск c озвученным лексическим материалом, текстами и диалогами прилагается только к печатному изданию.