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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

A hands-on resource for both large and small churches It has been predicted that in the twenty-first century extremely large churches would emerge in America that resemble neither an elephant nor a field of mice. Which is better? At one time the answer would have been either/or. Now it's both/and. We want both the intimacy of smallness and the impact of bigness-we want a hybrid of the two. Hybrid Church is a practical guide for clergy and leaders who want to have the best of both church worlds: the intimacy of small «house church» groups and the impact of very large mega-churches. Offers a guide for churches who want to capitalize on their strengths to build intimacy with impact Written by the pastor of one of the «fastest growing» and «most innovative» churches in America with thousands of members organized in small house groups Outlines a vision for how the church of tomorrow could look like the early church. Given that the trend is toward very large and very small, with few churches in the middle, this book will be a welcome resource for both large and small churches.

Psychologists talk about the crisis after 7 years of marriage, sexologists – about a break in relations after the first year, then – in the third or fourth year, when the novelty and freshness of erotic sensations leave, and the partner loses her former sexual attraction. However, the situation can be remedied, because two loving people are quite able to return the former passion in the relationship, introducing a new stream in them…

En el manual, veamos los principales secretos de la caza de chicos, lo que les permite incorporar a casi cualquier hombre en sus redes. De hecho, seducir y enamorarse de un hombre una mujer es mucho mas facil que una chica. El arma mas importante es la esbeltez, el aseo, el estilo y las habilidades profesionales. Lea la guia y descubra lo facil que es lograr a cualquier hombre / novio, incluso si la naturaleza no le ha recompensado con datos externos perfectos.

The third edition of Quantum Non-Locality and Relativity has been carefully updated to reflect significant developments, including a new chapter covering important recent work in the foundations of physics. A new edition of the premier philosophical study of Bell’s Theorem and its implication for the relativistic account of space and time Discusses Roderich Tumiulka’s explicit, relativistic theory that can reproduce the quantum mechanical violation of Bell’s inequality. Discusses the «Free Will Theorem» of John Conway and Simon Kochen Introduces philosophers to the relevant physics and demonstrates how philosophical analysis can help inform physics