Найти книгу: "Piensa positivo, actua positivo"

Get the inside scoop on the most powerful city on Earth Washington, D.C.: Capital of the Free World; the most powerful city on Earth. No other country, company, or international organization can compare with the reach and wealth of the federal government. Policymaking – the art of deciding what programs to support, what laws to pass, or what regulations to write – is at the core of what Washington does and is what everyone, from the President on down, wants to influence. How Washington Actually Works For Dummies isn't a dry explanation of the American system of government but a playbook for how Washington really works: who has a seat at the table, how the policymaking process works, and how one survives. It takes you inside the political process in Washington, discusses changes in recent decades, and explains how the parts fit together. You find out: Who really runs Washington Why the President’s power is limited How Congress (and its committee structure) works What the bureaucrats – the men and women behind the curtain – do to earn your tax dollars How lobbyists, activists, and other players influence policy In a presidential election year when economic issues are center stage and the candidates will go head to head in policy debates, there’s no better time to discover the ins and outs of how policy is actually made.

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.

Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly. This is why, he explains, the idea that the matrix does not work still exists today, even among people who should know better. But the matrix has become a necessary form of organization in today's business environment. Companies now know that if they have multiple product lines, do business in multiple countries, and serve many customer segments through a variety of channels, there is no way they can avoid some kind of a matrix structure and the question most are asking is «How do we learn how to operate the matrix effectively?» In Designing Matrix Organizations That Actually Work, Galbraith answers this and other questions as he shows how to make a matrix work effectively.

Edited by a renowned and much cited chemist, this book covers the whole span of molecular computers that are based on biomolecules. The contributions by all the major scientists in the field provide an excellent overview of the latest developments in this rapidly expanding area. A must-have for all researchers working on this very hot topic. Perfectly complements Molecular and Supramolecular Information Processing, also by Prof. Katz, and available as a two-volume set.