Найти книгу: "Global Communication"

Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. • Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order • Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media • Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google) • Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment • Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

Технология Windows Communication Foundation (WCF) – самый простой способ создания и потребления веб-служб на платформе Microsoft. В версии .NET 3.5 WCF была существенно переработана, а в Visual Studio 2008 включены мощные инструменты для работы с ней. Из этой книги вы узнаете, как выжать максимум возможного из WCF с помощью .NET 3.5 и Visual Studio 2008. Основываясь на обширном опыте работы с пользователями, раньше других приступившими к изучению WCF, три сотрудника Microsoft систематически рассматривают темы, вызывающие наибольшее количество вопросов у разработчиков. Авторы дают практические рекомендации, рассказывают о проверенных приемах, дают множество полезных советов по решению конкретных задач. В книге вы найдете подробные объяснения, подходы к «болевым точкам», свойственным разработке с помощью WCF, и богатый набор примеров повторно используемого кода.