The Handbook of Organic and Fair Trade Food Marketing
Автор: Simon Wright
Год издания: 0000
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
The SAP R/3 Handbook, Second Edition
Автор: Jos? Antonio Hern?ndez
Год издания:
Other enhancements and options that have been added and that you can find in this book are related to
subjects such as the following:
Availability is increased, and there are now further options for distributing the system, along with new
powerful platforms.
?
There is a new change and transport system, including all the facilities of the Transport Management
System (TMS).
?
In the ABAP workbench, there are a host of new utilities, a stepforward object?oriented ABAP, the
replacement of matchcodes with search helps, and more.
?
Windows NT is now a very popular platform with thousands of customers. For this reason, this new
edition is operating system independent, dealing with both UNIX and Windows NT where
appropriate.
?
? The authorization system and administrator duties have been facilitated with the profile generator.
? Since release 4.0 there is a new object?based monitoring architecture and alert monitors.
? The well?known OSS has now become SAPnet, with two variants: R/3 front end and Web front end.
In this edition you will find lots of new things to discover and enjoy. I hope you enjoy this book and
enjoySAP.
A Handbook Of Commercial Correspondence
Автор: Ashley A.
Год издания:
Oxford Handbook of Commercial Correspondence - это справочник по всем аспектам деловой переписки на английском языке. Справочник неоднократно переиздавался.
Существует также сборник упражнений по деловому письму, который можно приобрести отдельно. Его название - Oxford Correspondence Workbook.
English for Marketing Managers = Английский язык для маркетологов
Автор: C. А. Прозоровский
Год издания:
Настоящее пособие предназначено для студентов вузов, аспирантов и слушателей программ MBA со специализацией маркетинг, а также для широкого круга лиц, работающих в сфере международного бизнеса и маркетинга, имеющих базовую подготовку на уровне, не ниже «intermediate», и стремящихся совершенствовать свои знания. С пособием можно работать как в группах под руководством преподавателя, так и самостоятельно, проверяя себя по ответам на наиболее сложные задания. Цель пособия состоит в развитии билингвистической компетенции, т.е. в обучении активному пользованию маркетинговой терминологией на русском и английском языках при чтении профильной литературы, поиске нужных материалов в источниках и осуществлению эффективных коммуникаций в работе с иностранными партнерами.
The negociator's magazine, or the most authentick account yet published of the monies, weights, and measures of the principal places of trade in the world
Автор: Richard Hayes
Год издания:
Полный вариант заголовка: «The negociator's magazine, or the most authentick account yet published of the monies, weights, and measures of the principal places of trade in the world / by Richard Hayes».
An essay on the external corn trade
Автор: Robert Torrens
Год издания:
Полный вариант заголовка: «An essay on the external corn trade : containing an inquiry into the General Principles of that important branch of traffic; an examination of the exceptions to which these principles are liable; and a comparative statement of the effects which restrictions on importation and free intercourse, are calculated to produce upon subsistence, agriculture, commerce, and revenue / by R. Torrens».