Найти книгу: "Multimedia Content and the Semantic Web"

The emerging idea of the semantic web is based on the maximum automation of the complete knowledge lifecycle processes: knowledge representation, acquisition, adaptation, reasoning, sharing and use. Text-based based browsers involve a costly information-retrieval process: descriptions are inherently subjective and usage is often confined to the specific application domain for which the descriptions were created. Automatic extracted audiovisual features are, in general, more objective, domain-independent and can be native to the audiovisual content. This book seeks to draw together in one concise volume the findings of leading researchers from around the globe. The focus, in particular, is on the MPEG-7 and MPEG-21 standards that seek to consolidate and render effective the infrastructure for the delivery and management of multimedia content. Provides thorough coverage of all relevant topics, including structure identification in audiovisual documents, object-based video indexing, multimedia indexing and retrieval using natural language, speech and image processing methods Contains detailed advice on ontology representation and querying for realizing semantics-driven applications Includes cutting-edge information on multimedia content description in MPEG-7 and MPEG-21 Illustrates all theory with real-world case studies gleaned from state-of-the-art worldwide research. The contributors are pioneers in the fields of multimedia analysis and knowledge technologies This unified, comprehensive up-to-date resource will appeal to integrators, systems suppliers, managers and consultants in the area of knowledge management and information retrieval; particularly those concerned with the automation of the semantic web. The detailed, theory-based practical advice is also essential reading for postgraduates and researchers in these fields.

Examines the challenges of learning both language and content in the same class, and reviews classroom-based research on instructional practices that can meet those challenges in primary and secondary schools.

Настоящий сборник посвящен юбилею Барбары Холл Парти – выдающегося лингвиста, одного из основоположников формальной семантики, в течение двух десятилетий преподававшей формальную семантику российским лингвистам. Барбара Парти оказала огромное влияние на развитие лингвистики в России и активно способствовала «наведению мостов» между российской и западной лингвистическими традициями. В сборник включены работы по семантике и грамматике, написанные российскими коллегами, друзьями и учениками Барбары Парти.

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.