Найти книгу: "Scale-up"

Die Ubertragung von Verfahren aus dem Labor- bzw. dem Technikumsma?stab in den industriellen Ma?stab einer Produktionsanlage ist eine der wichtigsten ingenieurstechnischen Aufgaben in der chemischen Industrie. Die einzige zuverlassige Methode dazu basiert auf der Darstellung von Versuchsergebnissen im zutreffenden dimensionsanalytischen Raum, der sich als ma?stabsinvariant erweist. Das Buch ist in zwei Teile gegliedert: In der ersten Halfte werden die theoretischen Grundlagen detailliert vorgestellt, um auch Lesern ohne vertiefte mathematische Vorkenntnisse dieses Themengebiet naherzubringen. Diskutiert werden die Grundlagen der Dimensionsanalyse, die Behandlung von temperaturabhangigen und von rheologischen Stoffwerten und die Modellubertragung bei Nichtverfugbarkeit von Modellstoffsystemen, sowie bei partieller Ahnlichkeit. All dies wird dem Leser anhand von 20 modernen Beispielen aus der heutigen verfahrenstechnischen Praxis illustriert, der sich mit 25 in dieser Auflage neu hinzugekommenen Ubungsaufgaben sein Verstandnis aktiv erarbeiten und anhand der Losungen kontrollieren kann. Im zweitem Teil des Buches werden die einzelnen verfahrenstechnischen Grundoperationen aus den Bereichen mechanische, thermische und chemische Verfahrenstechnik aus der Sicht der Dimensionsanalyse und der Modellubertragung beispielhaft behandelt, und es werden fur jede Operation die Ma?stabsubertragungsregeln vorgestellt und diskutiert. Das vorliegende Buch wendet sich dementsprechend an Studenten wie auch bereits auf dem Gebiet tatige Ingenieure, Chemiker und Verfahrenstechniker.

A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.

Rapid Results! shows how to make large-scale changes succeed by using 100-day results-producing projects to develop this vital implementation capability. Written by Robert H. Schaffer, Ronald N. Ashkenas, and their associates—leaders in the field of change management—Rapid Results! describes an approach that has been field-tested by real organizations of every size and description to improve performance and speed the pace of change. Rapid results projects produce results quickly, introduce new work patterns, and enable participants to learn a variety of lessons about managing change. Step by step, the book describes how the use of rapid-cycle, or 100-day, projects will multiply your organization’s power to succeed at large-scale change. Schaffer and Ashkenas specifically outline the concept behind 100-day projects and show you how to Set up the architecture to implement rapid results projects Improve operational performance and also attain hard results in the soft areas of management Build rapid results into major organizational change such as reorganization, acquisition integration, and international development Use rapid results to drive leadership development and culture change

Offering a rare glimpse of rural life in modern-day Cuba, this book examines how ordinary Cubans carve out their own spaces for ‘appropriate’ acts of consumption, exchange, and production within the contradictory normative and material spaces of everyday economic life. Discusses the conflict between the socialist-welfare ideal of food as an entitlement and the market value of food as a commodity Bridges the fields of human geography and anthropology Approaches food networks and the scale of food systems in a novel way Provides a comprehensive look at Cuba today, with coverage of history, politics, economics, and social and environmental justice Enhanced by vivid photos from the field