Найти книгу: "Globalization"

'Globalization' is a word that is currently much in use. This book is an attempt to show that there is far more to globalization than its surface manifestations. Unpacking the social roots and social consequences of globalizing processes, this book disperses some of the mist that surrounds the term. Alongside the emerging planetary dimensions of business, finance, trade and information flow, a 'localizing', space-fixing process is set in motion. What appears as globalization for some, means localization for many others; signalling new freedom for some, globalizing processes appear as uninvited and cruel fate for many others. Freedom to move, a scarce and unequally distributed commodity, quickly becomes the main stratifying factor of our times. Neo-tribal and fundamentalist tendencies are as legitimate offspring of globalization as the widely acclaimed 'hybridization' of top culture – the culture at the globalized top. A particular reason to worry is the progressive breakdown in communication between the increasingly global and extra- territorial elites and ever more 'localized' majority. The bulk of the population, the 'new middle class', bears the brunt of these problems, and suffers uncertainty, anxiety and fear as a result. This book is a major contribution to the unfolding debate about globalization, and as such will be of interest to students and professionals in sociology, human geography and cultural issues.

Globalization. Рассмотрение вопроса о функционировании глобального бизнеса, вопрос создания международной фирмы невозможно понять без понимания сути тех процессов которые сегодня идут в мире. Куда они этот мир направляют. Что такое процесс глобализации? Кто начал этот процесс и когда? Почему в какой-то момент этот процесс стал обязательным?

Globalization – Maikl, what do you mean by speaking that today world is global? – well… этому посвящена вся серия моих книг. Я еще и еще раз рассказываю о том что мир сегодня взаимосвязан. Страны связаны, экономики связаны, системы законодательства связаны и завязаны одна на другую, моральные устои влияют друг на друга, чего не было никогда прежде.

Презентация книги происходила в Калифорнии, на международном книжном фестивале. Тысячи людей со всего мира, издатели, критики… Мнение однозначное – шедевр, книга года. Авторы объединились, чтобы дать миру то, в чем он нуждался…

Develop deeper cultural intelligence to thrive in a globalized world. Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world. Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader. The book addresses questions such as: What are the challenges for leaders from different regions as they move into onto the global stage? Why are Americans so positive? Why is China a world leader in manufacturing and India in IT? Why do overseas firms struggle in the U.S. market place? What are the emotional forces driving current events in the Middle East? Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world’s distinct societies. Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions’ cultural DNA influences: Its economic and political institutions. People’s underlying consumer psychology. The soft skills needed to lead in that environment. How to best release people’s potential. The issues that need to be managed to anticipate and solve problems before they arise Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.