Working With Agencies
Автор: Группа авторов
Год издания: 0000
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
The student's instructor in drawing and working the five orders of architecture
Автор: Peter Nicholson
Год издания:
Полный вариант заголовка: «The student's instructor in drawing and working the five orders of architecture : fully explaining the best methods for striking regualr and quirked mouldings; for diminishing and glueing of columns and capitals; for finding the true diameter of an order to any given height; for striking the ionic volute, circular or elliptical; with finished examples, on a large scale, of the orders, their planceers, &c. and some designs for door-cases, elegantly engraved on forty-one plates, with explanations / by Peter Nicholson».