Найти книгу: "Brand Innovation Manifesto"

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas – and new ideas for existing brands.

Полный вариант заголовка: «Memoirs of the house of Brandenburg from the earliest accounts, to the death of Frederic I. king of Prussia : to which are added four dissertations 1. On manners, customs, industry, and the progress of the human understanding in the arts and sciences ; 2. On superstitions and religion ; 3. On the ancient and modern government of Brandenburg ; 4. On the reasons for the enacting and repealing of laws / by the present king of Prussia (Friedrich II)».

Примечание: Путешествия по Бранденбургу, Померании, Пруссии, Курляндии, России и Польше, совершенные в 1777 и 1778 годах. Полный вариант заголовка: «Johann Bernoulli's Reisen durch Brandenburg, Pommern, Preussen, Curland, Russland und Pohlen in den Jahren 1777 und 1778. Bd. 1. Reise nach Danzig und Beschreibung der Merkwurdigkeiten dieser Stadt».

Примечание: Путешествия по Бранденбургу, Померании, Пруссии, Курляндии, России и Польше, совершенные в 1777 и 1778 годах. Полный вариант заголовка: «Johann Bernoulli's Reisen durch Brandenburg, Pommern, Preussen, Curland, Russland und Pohlen in den Jahren 1777 und 1778. Bd. 2. Ruckreise von Danzig uber Stettin nach Berlin im Jahr 1777 und zweite Reise nach Danzig».

Примечание: Путешествия по Бранденбургу, Померании, Пруссии, Курляндии, России и Польше, совершенные в 1777 и 1778 годах. Полный вариант заголовка: «Johann Bernoulli's Reisen durch Brandenburg, Pommern, Preussen, Curland, Russland und Pohlen in den Jahren 1777 und 1778. Bd. 5. Fortsetzung des Aufenthalts zu St. Petersburg, nebst einem Anhang von Moskau».