Найти книгу: "Ethics in Context"

In this clear and accessible book, Gernot Bohme places philosophical ethics in the context of our individual and social lives. Arguing against the conception of ethics as a body of knowledge, Bohme defines morality as a matter of ‘serious questions'. In the case of an individual, a serious question is one that determines that person's mode of living. In the case of society, a serious question is one that shapes our social norms. In Ethics in Context, Bohme explores the key areas of moral living and moral discourse. He examines some of the urgent issues affecting society today, such as the moral implications of reproductive technology, man's mastery over nature and the right of citizenship. This book is a lucid and engaging guide to ethics, which will be of great interest to students of philosophy and, indeed, to all those interested in the subject.

Provides a much-needed overview of current themes and research on child second language learning.

Мария Черницкая – о текущем состоянии российского рынка контекстной рекламы и его будущем, об агентстве iConText и его бизнесе, о том, почему автоматизированные системы продвижения не заменят менеджеров с головой, почему PR в интернете лучше, чем SEO, и о различиях в рекламных технологиях между Россией и Западом. Интервью с гостьей: – Как дипломированному филологу удалось стать видной фигурой в интернет-бизнесе? – Как Mail.ru начал превращаться в гигантскую корпорацию и почему Lycos проиграл битву за рынок? – Конкурентная среда в контекстной рекламе. Кто выживет на рынке? – Автоматизированные системы или менеджеры с головой? – «<Российские сервисы контекстной рекламы> – домашние поделки на фоне того, что умеют делать западные системы». – «Битва за первые места в поисковой выдаче скорее „пузомерка” и борьба за имиджевое присутствие. К эффективности затрат она не имеет никакого отношения». – Как будет развиваться контекстная реклама в социальных сетях?

Institute a proactive reputational management framework that matches individual behaviour to organizational values The Business Ethics Twin-Track is a practical guide to reputational risk management. A deep exploration of the concept of reputation, the ways in which it can suffer, and the consequences when it does, the book outlines an ethics controls framework that can mitigate risk and improve business performance. Readers will learn how to identify and manage weaknesses, and how to institute a system of governance that embeds proper, ethical conduct into the corporate culture. A clear set of controls and procedures provides actionable instruction that can be customised to suit the organisational structure, and discussion of historical and international ethics provides the context for implementation. Case studies illustrate the real-world applications, while interviews with executives from a variety of sectors provide important practical insights into some of the key issues discussed in the book. The law regulates behaviour in health and safety and financial crime, but otherwise, conduct is largely determined by the culture, ethics and values of an organisation. Effective reputation management is complex, and often difficult to achieve, as much of the available information on the topic is more theoretical than practical. This book bridges the gap by providing the tools that will help managers to: Implement a modern ethics control framework, encompassing codes, officers, reporting lines and training Consider the role of the media and social media in reputational damage to individuals and organisations Analyse the key controls in responsibility and governance frameworks from around the world Determine the causes and controls of conduct risk, including incompetence, negligence and criminality Today's fast-paced media environment means corporate reputations can be obliterated in moments, and damage limitation is often too little, too late. Adopting the measures set out in this book will embed ethics into the culture, and match people's behaviours to the organisation's values.