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Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic «ingredients» of winning entrepreneurship. No abstract theories here – it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is – and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media. In the end, Startup Mixology is an optimistic book. You can do this – and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way – because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups. Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.

The automatic filter against bad, irrelevant, outdated investing information Cocktail Investing takes a look at investing in a different, catalyst-driven light to form a more cohesive, globally relevant investing lens. With a focus on the intersection of economics, demographics, psychographics, technology, policy, and more, this book helps readers build a more profitable portfolio based on what they see everyday rather than following the herd on Wall Street. Industry experts expose the actionable, observable, and recognizable trends that surround us daily, and show readers how to recognize these trends for themselves and translate them into wiser investing decisions without getting sidetracked by media clutter and bad advice. Given today's ever-increasing deluge of information, the average investor faces the challenge of sorting through the babble to decipher what it means, and learn how, where, and why they should be investing given the current economic environment and the uncertain future. This book provides an 'off' switch, helping readers apply an automatic mental filter to the incoming cacophony, to filter out only what they can use for smarter money moves. Read the economy like a professional investor Filter out useless and misleading data Recognize 'go' signals, and identify the beneficiaries Identify cyclical and structural changes that have reshaped business models The economic climate has changed drastically, and traditional practices are no longer getting results. Modern investing requires a whole new approach, and Cocktail Investing is the clear, insightful guide for putting it into action.

Is it better for a martini to be shaken, not stirred? Does it matter which order you add the ingredients of a Long Island Iced Tea? How many ice cubes can you add to a margarita without compromising the flavour?The perfect home begins with a blueprint and a dream, and your perfect cocktail should start the same way! The Architecture of the Cocktail will reveal the answers to all your cocktail queries and more.Focusing on the precise measurements to make the perfect drink as well as the recommended garnish and embellishments, you’ll no longer have to guess what a cocktail should taste like.Laying out the exact measurements from the bottom of your glass to the top, you’ll discover the order in which you should layer your liquor, the precise measurements needed, and even recommended brands.Not sure which stemware is appropriate? Consult the mini guide on identifying the correct stemware in the back of the book.Featuring 75 different cocktails and recipes (including specifications, notes, and embellishments), this is the perfect gift for the cocktail lover in your life. Don’t waste another minute on watered-down cocktails – become a cocktail master with this beautifully illustrated guide.

2016 was officially the “year of gin” in the UK, with sales topping ?1 billion! The brilliantly botanical spirit is much more than tonic’s sidekick, it’s sophisticatedly sippable, and adds depth and flavour to any drink.This beautifully illustrated book will introduce you to a host of cocktails from the classic to the cutting edge, and showcase the versatile potential of gin.In Gin Made Me Do It, gin aficionado and cocktail maven Jassy Davis explains everything you need to know: how to choose the perfect blend, mix the ultimate martini, and deliver delicious cocktails for every occasion.From the perfect G&T and updates on classics like the Aviator and the Vesper, to a wide range of herbaceous cocktails, the recipes in this book are fresh, flavourful, and fun. 60 delicious recipes are illustrated with bright and beautiful original artwork in a book that makes a lovely gift for your friends—or yourself!

Do your ears perk up when you hear the telltale pop of a prosecco bottle? Do you think every drink is just a little bit nicer with bubbles? Prosecco is no longer just a sparkling wine, it’s a cultural phenomenon, a party in a glass.This beautifully illustrated book will introduce you to a whole world of bubbly beverages, and showcase the potential of Prosecco. From the classic bellini and fresh fruit mimosa, to awide range of sparkling cocktails, the recipes in thisbook are light, fizzy, and fun. 60 delicious recipes are illustrated with bright and beautiful original artwork in a book that makes a lovely gift for your friends—or yourself!