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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Widely considered as one of Dickens most superb and complete novels, “Bleak House” contains a more vastly complex and engaging array of characters and sub-plots than any of Dickens’s novels. As is commonplace in his works, Dickens satirically criticizes the social inequities of his time turning his attacks in this instance to the judicial system of 19th century England. At the center of the novel is the story of John Jarndyce who is tied up in a long-running litigation concerning an estate to which his wards Richard Carstone and Ada Clare are the beneficiaries. A series of events take the vast array of comic and tragic characters from the slums of London to the mansions of noblemen, involving some in treachery and others in discovery. Dickens blends the perfect balance of comedy and social satire in a story that contains mystery, tragedy, murder, redemption, and enduring love. This edition includes an introduction by Edwin Percy Whipple and a biographical afterword.

Charles Dickens’s tenth novel, which was first published serially in Dickens’s own periodical journal “Household Words” in 1854, “Hard Times,” is a work that sought to highlight the social and economic divide that was growing between capitalistic mill owners and workers during the Victorian era of Great Britain. Set in the fictitious Coketown, “Hard Times” is a critical examination of the poor working conditions in many English factory towns of the time as well as the changing nature of the aristocracy and the working-class in the second half of the 19th century. The novel centers on the lives of Thomas Gradgrind, senior, the superintendent of the local school, his children, Louisa and Thomas, junior, and Sissy Jupe, a free-spirited circus girl who struggles to fit in as a student under the rigidly utilitarian instruction of the Gradgrind school. Through the lives of Gradgrind’s children, Dickens’s seeks to criticize the failure of excessively utilitarian philosophy which was so prevalent during his time. As Louisa finds herself in an unhappy marriage and Thomas, junior, descends into a life of moral corruption, their father begins to realize the shortcomings of the philosophy that he has so rigidly applied in raising them. This edition includes an introduction by Edwin Percy Whipple.

“It was the best of times, it was the worst of times,” so begins Charles Dickens’s famous novel concerning the contentious time leading up to and during the French Revolution. In these first words Dickens exemplifies the dichotomous relationship that existed between the aristocracy and the lower classes of the time and the universal themes that would be depicted throughout the book. “A Tale of Two Cities,” is set in London and Paris, the titular two cities, at the end of the 18th century, and principally concerns the lives of Dr. Alexandre Manette, his daughter Lucie, who marries a French nobleman, Charles Darnay, and their close family friend, barrister Sydney Carton. Despite the union of Lucie and Darney, Carton confesses his love to Lucie, declaring to “embrace any sacrifice for you and for those dear to you,” a promise that he will uphold in dramatic fashion by the end of the novel. Dickens considered “A Tale of Two Cities” to be the best novel that he had ever written. One of only two works of historical fiction that the author would compose; it is a sweeping narrative that explores the best and the worst of the human character and condition. This edition is illustrated by Harvey Dunn, includes introductions by G. K. Chesterton, Andrew Lang, and Edwin Percy Whipple, and a biographical afterword.