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A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

With the rise in the number of mergers and acquisitions taking place in today's business environment, there will undoubtedly be a rise in the number of bankruptcies. Completely updated, Bankruptcy and Insolvency Accounting, Seventh Edition, Volume 2 updates the most recent forms and exhibits as a result of the new Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 (BAPCPA). The process of turning around a troubled business and restructuring its financial aspects is thoroughly described for controllers, CEOs, CFOs and CPAs with small businesses as clients.

Across the world, we see cultural heritage under attack, from Mali to Iraq and Syria. Extremists vandalize museums and historic sites, forbid girls to go to school and kill members of the media – all symbols that embody freedom of thought and respect for cultural diversity. These assaults strike at the heart of human identity and endeavour. Signed in 1935, the Roerich Pact paved the way for landmark international legal instruments devoted to the protection of cultural property, both in peacetime and during war – including the 1954 Hague Convention for the Protection of Cultural Property in the Event of Armed Confl ict and its two (1954 and 1999) Protocols. The UNESCO World Heritage Convention, adopted in 1972, builds on the spirit on the Pact. International criminal law has also made big strides in protecting cultural property. Under the Rome Statute of the International Criminal Court, intentionally directing attacks against buildings dedicated to education, art and science, as well as historic monuments, is a war crime in both international and in non-international armed confl ict. This exhibition pays tribute to the ground-breaking Roerich Pact and bears witness to our determination to take its spirit forward.

The exhibition is held in Shimla Art Gallery of the Lalit Kala Academi (National Academy of Art, New Delhi) and in the International Roerich Memorial Trust (the Roerichs’ Estate in Naggar) within the framework of the international exhibition project by the International Centre of the Roerichs and the International Roerichs’ Heritage Preservation Committee, initiated on April 2, 2012 at the UNESCO Headquarters in Paris with the support of the Ministry of Foreign Affairs of the Russian Federation. Выставка проходит в Галерее искусств в Шимле при Национальной академии изящных искусств (Академии Лалит Кала, Нью-Дели) и в Международном Мемориальном Тресте Рерихов (имение Рерихов в Наггаре) в рамках международного выставочного проекта Международного Центра Рерихов и Международного Комитета по сохранению наследия Рерихов при поддержке Министерства иностранных дел Российской Федерации, начатого 2 апреля 2012 года в штаб -квартире ЮНЕСКО в Париже

First published in 1970 and widely regarded as a prophetic masterpiece, this is a groundbreaking experimental novel by the acclaimed author of ‘Crash’ and ‘Super-Cannes’.The irrational, all-pervading violence of the modern world is the subject of this extraordinary tour de force.The central character’s dreams are haunted by images of John F. Kennedy and Marilyn Monroe, dead astronauts and car-crash victims as he traverses the screaming wastes of nervous breakdown. Seeking his sanity, he casts himself in a number of roles: H-bomber pilot, presidential assassin, crash victim, psychopath. Finally, through the black, perverse magic of violence he transcends his psychic turmoil to find the key to a bizarre new sexuality.In this revised edition, Ballard has added extensive annotation that help to unlock many of the mysteries of one of the most prophetic, enigmatic and original works of the late twentieth century.