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The plain English guide to growing your business with purpose. Avoiding corporate jargon and overly-academic theorising in favor of a commonsense analysis of modern business behaviour, Truth, Growth, Repeat is like a user manual for company growth in a new world of commercial transparency. By mapping the way business works today at a very honest and human level, this street-smart book is a must-read for any business owner who wants to achieve growth and success without compromising their personal values. The book introduces The Circle of True Purpose, a virtuous sequence of knock-on effects that proves that enduring commercial growth is the result when a business owner’s authentic motive is placed at the core of everything the business does. Author and brand expert Mike Edmonds explains the correct sequence to follow to acquire both financial return and personal fulfilment, and why going the other way leads to a never-ending cycle of inconsistent sales and consumer distrust. To illustrate these two key paths in life, the book contains many stories of actual businesses who’ve experienced these effects. This practical guide takes business owners through a series of exercises to help surface their own True Purpose and implement it in their sector of industry. Get tips on growing your business authentically from an expert in translating complex theory into usable advice Find out why truth is not only an admirable moral quality but is increasingly the key to lasting business success Discover ways to surface your True Purpose and learn the actual steps you can take to implement them in our always-on, super-connected world Bust the corporate myths that might be holding you back and obtain simple, usable tools that will help your higher ideal deliver higher returns If you feel there’s a powerful truth inside your business that the world isn’t seeing, Truth, Growth, Repeat could be the most important book you ever read.

Although the name Winchester is known worldwide and is still used generically for its rifles and shotguns, a comprehensive history of the company has never been published. Herbert G. Houze, the former curator of the Winchester Arms Museum, has written a complete account of the Winchester Repeating Arms Company's development from the founding of its predecessor, the New Haven Arms Company in 1856, to the sale of the firm by Olin Corporation in 1981.<p>


Using corporate records and other sources that have come to light during the last decade, Houze reconstructs many aspects of the Winchester Company's history unknown to previous researchers. As a result, a new and far more complete picture of the firm's complex development is presented. Many commonly held beliefs about Winchester's growth and operations, such as the orderly corporate succession from the New Haven Arms Company to the Winchester Repeating Arms Company or the reasons for its financial collapse in 1930, are dispelled. In addition, seven new models of Winchester firearms are identified and fully described. Houze also sheds new light on the development of more familiar models and the men who designed them. The entire spectrum of the Winchester Repeating Arms Company's history, its successes, as well as its failures, is presented here for the first time.

The Welcomer Edge is a business book that unlocks the secrets to repeat sales. Its principles are appropriate for all sales and service environments. It's about four distinct categories of service professionals – the people that will make any customer service function or department a success. The author provides real life examples and anecdotes to help transform this concept into action. Welcomers are a rare breed of friendly and engaging people. Most importantly, they are innately intuitive, and understand that customers are people first. Identifying and recruiting welcomers is the key to a healthy consumer base. The book provides practical recommendations and strategies so that any company – regardless of industry or size – can maximize the quality of its customer service and the quantity of its loyal consumers. The book describes the four categories of frontline associates. Understanding that each category has definitive service personalities will help optimize your business at its most crucial moment: the encounter that brings two people together to make a purchase, subscribe to a service, provide praise, or raise a concern. The bottom line shows how sales and customer associates have a powerful impact on sales because they determine the outcome of the all-important first impression, and this translates into whether or not a company will achieve its most important goal: repeat business.