Найти книгу: "Traffic"

В этом отдельном выпуске мы говорим с Иваном Синяевы, коммерческим директором TopTraffic, о том, как развивался и будет развиваться рынок, о специфке России, о мобильной аналитике и многом другом.

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials – your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

This book combines the research activities of the authors, both of whom are researchers at Ecole Nationale de l’Aviation Civile (French National School of Civil Aviation), and presents their findings from the last 15 years. Their work uses air transport as its focal point, within the realm of mathematical optimization, looking at real life problems and theoretical models in tandem, and the challenges that accompany studying both approaches. The authors’ research is linked with the attempt to reduce air space congestion in Western Europe, USA and, increasingly, Asia. They do this through studying stochastic optimization (particularly artificial evolution), the sectorization of airspace, route distribution and takeoff slots, and by modeling airspace congestion. Finally, the authors discuss their short, medium and long term research goals. They hope that their work, although related to air transport, will be applied to other fields, such is the transferable nature of mathematical optimization. At the same time, they intend to use other areas of research, such as approximation and statistics to complement their continued inquiry in their own field. Contents 1. Introduction. Part 1. Optimization and Artificial Evolution 2. Optimization: State of the Art. 3. Genetic Algorithms and Improvements. 4. A new concept for Genetic Algorithms based on Order Statistics. Part 2. Applications to Air Traffic Control 5. Air Traffic Control. 6. Contributions to Airspace Sectorization. 7. Contribution to Traffic Assignment. 8. Airspace Congestion Metrics. 9. Conclusion and Future Perspectives. About the Authors Daniel Delahaye works for Ecole Nationale de l’Aviation Civile (French National School of Civil Aviation) in France. Stephane Puechmorel works for Ecole Nationale de l’Aviation Civile (French National School of Civil Aviation) in France.