Найти книгу: "The Accidental Cowboy"

COWBOY IN A KILTWhen former bronc rider Lavonda Leigh is asked to guide a Scottish archaeologist through the Arizona desert, she's expecting a fussy egghead. But then she discovers tall, strong Jones Kincaid competing at the local Highland games. She can’t help her interest in him—and that's before he puts on his cowboy hat and hits the trail like a pro.Jones is after more than he's letting on. His quest could clear a past scandal and let him live his dream—studying the old West. But as he spends time with Lavonda in this rugged landscape, he realizes that what he wants isn’t just academic: he yearns for a life with her on the ranch. If she discovers his deception, this professor-turned-cowboy will lose his reputation…and Lavonda, too.

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.