Forbidden Temptation
Автор: Gwynne Forster
Год издания: 0000
Sex changed everything…After marrying off her sisters, Ruby Lockhart could finally concentrate on her career. After all, love wasn't in the cards for the pragmatic Ruby. Only she could wake up the morning after her sister's wedding with a gorgeous, sexy man in her bed and have him be her best friend!Mr. Sexy–aka Luther Biggens, ex-navy SEAL–had always been Ruby's rock. Now he was her problem. She couldn't look at him without remembering the ways he'd pleasured her. More troubling than how she'd ended up in bed with Luther was that Ruby wanted to do it again…and again…
Evil by Design. Interaction Design to Lead Us into Temptation
Автор: Chris Nodder
Год издания:
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride – use social proof to position your product in line with your visitors’ values Sloth – build a path of least resistance that leads users where you want them to go Gluttony – escalate customers’ commitment and use loss aversion to keep them there Anger – understand the power of metaphysical arguments and anonymity Envy – create a culture of status around your product and feed aspirational desires Lust – turn desire into commitment by using emotion to defeat rational behavior Greed – keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use – but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.