Найти книгу: "Strategy For Marriage"

Cattle Baron Ashe McKinnon discovered an uninvited guest at a family wedding – the groom's ex-girlfriend.Acting swiftly to prevent a scandal, he persuaded the gorgeous Christy Parker to become his surprise date for the occasion! Embarrassed by her impulsive urge to gate-crash the event, Christy agreed to this pretense. But should she have allowed herself to visit his impressive Outback home?He'd made it clear that any marriage to him could be no more than a business arrangement – and she was in danger of falling for her handsome rescuer….

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.