Найти книгу: "AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales"

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Swing Hacks helps Java developers move beyond the basics of Swing, the graphical user interface (GUI) standard since Java 2. The unique Hacks format provides short advanced tricks that you can instantly apply to increase your competency with interface-building tools. Example hacks include how to filter lists, power-up trees and tables, and add drag-and-drop support.

Content

Introduction

Repair or not repair   - that's the issue!

• Injection molding: working principle

Identification of types of polymeric materials

• Thermoplastics against thermosets
• Thermoplastics: polypropylene, polyvinyl chloride (PVC), polycarbonate,
• polyethylene, nylon (polyamide), acrylonitrile butadiene styrene (ABS plastic)
• Reaktoplasty: epoxy resin, urethane, polyester
• Polymer materials for cars
• Vehicles for recreation and entertainment

Possible repair methods for each type of plastic

• Reaktoplasty
• Thermoplastics

Repair procedures

• Basic procedure for repairing & nbsp; processing
• Two-component adhesives
• Cyanoacrylate adhesive
• Hot-melt adhesive
• Methacrylate adhesive
• Introduction to polymer welding

Finishing processing   plastic

• Durable neolefin plastic types
• Plastic neolefin plastic types
• Painted thermoplastic polyolefin and polypropylene
• Unpainted thermoplastic polyolefin and & nbsp; polypropylene
• Polyethylene

Applications

• Tools   their purpose
• How to achieve optimal adhesion

Аудиокурс делового английского языка – ваш учитель и гид по вопросам международных бизнес контактов. Вы не только получите представление об английском языке делового этикета. Вас ожидают актуальные бизнес ситуации, увлекательное путешествие в реальный мир современного бизнеса. Курс составлен с учетом специфики речевого поведения англичан и американцев, не требует одновременного использования словаря: все ситуации и диалоги воспроизводятся с переводом на русский язык. Курс делового английского языка представлен 4-мя уроками, каждый из которых состоит из ряда тем, объединенных в единую сюжетную линию. Предназначен для самостоятельного изучения языка современного делового этикета и рассчитан на широкий круг лиц.

Первая книга по технологии product placement от российского автора. Ориентирована на современную практику, содержит многочисленные отечественные и зарубежные примеры. Вы будете удивлены широтой этого издания, которое рассказывает об эволюции PP, начиная с его использования в традиционных медиаресурсах и заканчивая product placement на космических станциях и в Антарктиде. Предложены профессиональные инструменты по выбору путей применения PP, психологической оценки восприятия и вовлеченности, управлению потребительским поведением и увеличению эффективности product placement через социальные стереотипы. Рассмотрены правовые и этические вопросы. Вступительная статья к изданию написана Мэри-Лу Галисиан – ведущим экспертом США в области product placement. Книга содержит цветные иллюстрации известных кинопроектов. Рекомендована специалистам по product placement, рекламе, маркетингу, связям с общественностью, преподавателям и студентам данных специальностей. Также будет интересна дизайнерам, психологам и социологам.

In the special edition of the “Metal Supply & Sales” magazine you will find the analysis of current situation in Russian ferrous and non-ferrous metallurgy in the context of global production; in depth flat and long-rolled products, pipe, copper and aluminum industry research. English speaking readers of the special edition will be able to acquire information on Russian metallurgy perspectives, market trends and industry innovations. In the “Metal supply & sales” magazine sector’s leading companies – MMK, NLMK, RMK, TMK, OMK, Chelpipe, Uraltrubprom and Ukraine’s Metinvest, present their articles on new production capacities, products and engineering solutions. In addition the Chinese market forecast is published in this issue of the magazine. It is well known, that Russian metallurgy is export-oriented. More than 50% of all production is being exported and Russia is considered to be among the five largest suppliers of metals on world markets. Therefore, export contracts have always been, are, and in the nearest future will be crucial for the national producers of steel products. «Metal Supply & Sales» magazine sees its mission as a bridge between the producers and consumers of metals. Therefore English edition, which aims to promote the domestic steel industry on the international markets, is being published. According to the statistics, each magazine is being read by 15 person, so 8 thousand copies are being read by 120,000 people. Over 100 thousand industry representatives from all around the world will be able to examine the maps of Russian metallurgical assets, get the perspective on the traditional and new types of products, and to establish mutually beneficial commercial relationships.