Найти книгу: "The Savvy Shopper"

Inspired by her weekly column in Telegraph Weekend, this is Rose Prince’s guide to buying the tastiest, highest-quality good food with peace of mind and a clear conscience.Following the success of ‘The New English Kitchen’, Rose Prince’s eye-opening guide to shopping, cooking and eating in a cost-effective and environmentally conscious way, this must-have reference book provides comprehensive and insightful information on how and where to find the best ingredients.Rose Prince’s weekly ‘Savvy Shopper’ column in Saturday’s Telegraph Weekend has become essential reading over the past few months, not least because of our current preoccupation with questioning the quality of the food we eat. This book takes the best of Rose’s journalism and much more, encouraging readers to look for the right qualities in the food they buy, to ask the right questions of food producers and retailers, and to eat better – and with greater awareness of the provenance of their meals – than ever before.With its easy-to-read format and listings of essential stockists and markets, ‘The Savvy Shopper’ is absolutely essential for anyone who cares about how and what they shop, cook and eat.

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Anyone can start a business. But only leaders can succeed. Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises through the rocky stages of growth to launch self-sustaining companies. Very few know how to outflank the failures that await them at every turn, including the most painful—being abandoned by key members of their team or getting pushed out by their board just as their business starts to generate real value. Derek Lidow is on a mission to improve these odds and change these outcomes. Throughout his long career—as CEO, innovator, and entrepreneur—he has tested virtually every aspect of launching a business. Lidow now argues that success is far less dependent upon a firm’s idea or any grand strategy than it is upon something more personal: leadership. Emerging companies have specific leadership requirements, stage by fast-moving stage. Few founders have been able to leverage the tremendous power of this underrecognized reality—until now. Startup Leadership demonstrates how founders can adopt the skills that are required at each stage of their journey. Whether you are at the idea stage or managing a more mature enterprise, you can start to recognize the fundamental conflict: how to balance your selfish drives with the more selfless leadership required by the organization at any given time. The book shows you how to achieve this balance by: Assessing your unique motivations, traits, and skills Creating a personal leadership strategy that leverages your strengths and mitigates your weaknesses Mastering how to lead teams, including boards Understanding the five prerequisites for driving change Taking control of your inevitable crises, thereby strengthening your team and your leadership With Lidow’s help, you will learn how to become the startup leader your business needs, and you’ll move forward with your plans with greater confidence and success.

Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. Author is the most heavily attended speaker on retail selling and operational management in the world These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team.

The keys to having an outstanding career as a school leader. The American educational system is in crisis; trends of recent years have been extraordinarily hard on educators. An entire generation of school leaders is retiring, many of them early, and the number of candidates applying to replace them is plummeting. In many districts, applications have shrunk by nearly two-thirds. Seven Secrets of The Savvy School Leader hopes to counteract these glum statistics by giving both aspiring and experienced school leaders important survival tools, and encouraging long-term leaders to renew their faith in their own abilities. Describes the innate tensions inherent in leadership Explores the difference between dilemmas and problems Encourages leaders to make change by making meaning Offers guidance for being your best and bold self Written an expert on school leadership who has worked closely with thousands of schools over the years, the book will help anyone serving as or considering becoming a school administrator.

Insider secrets to competing-and winning-in the tech-savvy marketplace The new generation of technology savvy workers is changing the way we look at productivity. Agility uniquely describes how technology agility impacts your business's performance and can become a critical success factor. A must-read for leaders defining business strategy and technology implementation, the methodology it describes will show how to measure and drive technology adoption and the derived impact on business results. Includes international cases of various industries, from industry leaders Incorporates the ideas of flexibility, balance, adaptability, and coordination under one umbrella Uniquely describes how technology agility impacts business performance What differentiates Audi, BMW and Mercedes or GM? Understanding it can make or break the future of an organization. Agility makes it clear: the digital divide will be seen in those who take full advantage of the technology versus those merely have it.