Engaging Imagination
Автор: Stephen D. Brookfield
Год издания: 0000
How to nurture creativity in tomorrow’s innovators—today’s college students When asked what they want colleges to emphasize most, employers didn’t put science, computing, math, or business management first. According to AAC&U’s 2013 employer survey, 95% of employers give hiring preference to college graduates with skills that will enable them to contribute to innovation in the workplace. In Engaging Imagination: Helping Students Become Creative and Reflective Thinkers, two leading educators help college instructors across disciplines engage students in nurturing creativity and innovation for success beyond the classroom. Alison James, an expert in creative arts education, and Stephen D. Brookfield, bestselling author, outline how creative exploration can extend students’ reflective capabilities in a purposeful way, help them understand their own potential and learning more clearly, and imbue students with the freedom to generate and explore new questions. This book: shows why building creative skills pays dividends in the classroom and in students’ professional lives long after graduation; offers research-based, classroom-tested approaches to cultivating creativity and innovation in the college setting; provides practical tools for incorporating “play” into the college curriculum; draws on recent advances in the corporate sector where creative approaches have been adopted to reinvigorate thinking and problem-solving processes; and includes examples from a variety of disciplines and settings. Engaging Imagination is for college and university faculty who need to prepare students for the real challenges of tomorrow’s workplace.
Tales of Mystery and Imagination
Автор: Эдгар Аллан По
Год издания:
A level 3 Oxford Bookworms Library graded reader. Retold for Learners of English by Margaret Naudi.
The human mind is a dark, bottomless pit, and sometimes it works in strange and frightening ways. That sound in the night… is it a door banging in the wind, or a murdered man knocking inside his coffin? The face in the mirror… is it yours, or the face of someone standing behind you, who is never there when you turn round?
These famous short stories by Edgar Allan Poe, that master of horror, explore the dark world of the imagination, where the dead live and speak, where fear lies in every shadow of the mind…
Creative Courage. Leveraging Imagination, Collaboration, and Innovation to Create Success Beyond Your Wildest Dreams
Автор: Welby Altidor
Год издания:
Achieve more, do more, create more with the power of creative courage Creative Courage challenges you to step outside of your comfort zone and truly make an impact. Set aside the same old routine and break the status quo—because you can only rise to new heights if you first smash the ceiling. Written by the former Executive Creative Director of Creations at Cirque du Soleil, this book shows you how to step up your game, flex your creativity, and make big things happen. Whether you work independently or as part of a team, whether you're self-employed or part of an organization, and even if you think creativity isn't a part of the work that you do—this book gives you the perspective, courage, and kick start you need to think differently about the things you do every day. Creative courage is more than a strategy, it's a way of life. It opens your mind—and the minds of those around you—to new approaches, new ideas, and new schools of thought that can revolutionize the way you work. This book invites you to experience the freedom and power at the intersection of courage and creativity so you can finally: Foster a more collaborative culture Bring depth and meaning to every project Turn challenge into opportunity Create work that matters The value of creative thinking extends far beyond the arts, but the work it allows you to produce has the power to touch like great art can. You gain the ability to make a more profound impact, and you inspire and motivate others to do the same; you become a catalyst for bigger, better things, driven by the enormous potential of the free-thinking mind. Creative Courage helps you break out of the box and start making things happen today.
Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels
Автор: Avi Savar
Год издания:
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
Learning That Lasts. Challenging, Engaging, and Empowering Students with Deeper Instruction
Автор: Jal Mehta
Год издания:
A practical guide to deeper instruction—a framework for challenging, engaging, and empowering students of all ages For schools to meet ambitious new standards and prepare all students for college, careers, and life, research has shown unequivocally that nothing is more important that the quality of daily instruction. Learning That Lasts presents a new vision for classroom instruction that sharpens and deepens the quality of lessons in all subject areas. It is the opposite of a 'teacher-proof' solution. Instead, it is predicated on a model of instruction that honors teachers as creative and expert planners of learning experiences for their students and who wish to continuously grow in their instructional and content knowledge. It is not a theoretical vision. It is a model of instruction refined in some of the nation's most successful public schools—schools that are beating the odds to create remarkable achievement—sited primarily in urban and rural low-income communities. Using case studies and examples of powerful learning at all grade levels and in all disciplines, Learning That Lasts is a guide to creating classrooms that promote deeper understanding, higher order thinking, and student independence. Through text and companion videos, readers will enter inspiring classrooms where students go beyond basics to become innovators, collaborators, and creators. Learning That Lasts embraces a three-dimensional view of student achievement that includes mastery of knowledge and skills, character, and high-quality work. It is a guide for teachers who wish to make learning more meaningful, memorable, and connected to life, and inspire students to do more than they think possible.
Content Marketing for Nonprofits. A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Автор: Kivi Miller Leroux
Год издания:
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.