Найти книгу: "Cellular Communications"

Even as newer cellular technologies and standards emerge, many of the fundamental principles and the components of the cellular network remain the same. Presenting a simple yet comprehensive view of cellular communications technologies, Cellular Communications provides an end-to-end perspective of cellular operations, ranging from physical layer details to call set-up and from the radio network to the core network. This self-contained source for practitioners and students represents a comprehensive survey of the fundamentals of cellular communications and the landscape of commercially deployed 2G and 3G technologies and provides a glimpse of emerging 4G technologies.

Communications Данная часть книги посвящена по традиции тому, что называется глобализация бизнеса. Я говорю очень простыми словами, чтобы показать, что человек остается человеком вне зависимости от того, как много он знает или как много миллиардеров он видел в своей жизни.

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.

Get the communication skills you need for career success with this unique book. Preparing you for exams and beyond, the valuable content delves into the issues that you’ll face in corporate, retail, and remote support environments. The book offers more than fifty scenarios depicting typical workplace situations, possible responses-and appropriate solutions to guide you. With this approach, you’ll gain valuable insight into becoming a team player and learn strategies to communicate more effectively with coworkers and customers.

As the cycle of change increases its speed, leadership communication is becoming more important than ever. Since the original publication of Leading Out Loud in 1995, the development of a leader's message has become as critical to success as the delivery of that message. In this new and revised edition of his highly praised work, Terry Pearce explains how the events of recent years, including the information revolution, worldwide focus on terrorism, and the revelation of corporate scandals, have significantly increased the importance of authenticity in leadership to build loyalty in organizations. This new edition focuses on the source of a message for change, its development as a platform for leadership communication, and its many forms of expression from speeches to e-mails, memos, and even informal «water cooler» conversation. Pearce shows leaders in business, politics, and nonprofits how to communicate their values and vision to inspire commitment; he provides tools and examples from well-known leaders as well as less-known but effective change agents. Leading Out Loud gives readers concrete methods for improving their own communication by guiding them to do the internal work necessary for creating an honest and compelling vision, and by demonstrating how readers can find their authentic voice and articulate their messages with confidence. People make commitments, says Pearce, to causes they value and to people they respect and trust. An authentic voice and an inclusive perspective are requisites for any leader who would inspire change. Trust is built by communicating from both the mind and the heart, speaking directly to the minds and hearts of others, listening to their response, and respecting their points of view. All leaders will benefit from Pearce's wisdom, as will anyone else who wants to inspire positive change through others.